The year 2009 was dominated by the global economic crisis. As a consequence, the 2009 business year was for Krones AG, the world's market leader for beverage filling and packaging technology, probably the most difficult in the company's 59 years of existence. Demand in the packaging machinery market fell worldwide by more than 25 %. With the exception of China, all regions were affected by a significant decline, particularly North and South America, and Eastern Europe and Russia.
Profitability in the Krones Group was crucially affected by the consequences of the economic crisis, due to the sheer rapidity of the trend reversals concerned. Although the Executive Board had already launched the "Conversion" programme at the end of 2008, designed to revamp the entire company to cope with the shrinking markets, Krones in 2009 achieved a consolidated result of minus 34.5 million euros (preceding year: plus 106.5 million euros).
In view of developments over recent months, Krones is cautiously optimistic for 2010. The company anticipates a turnaround in the overall trend for the first half of 2010, with a concomitant increase in sales during the 2010 business year of 5 % to 15 %, plus a return to significant positive results.
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