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2014 vs 2015 first quarter tire sales in Europe (thousand units) <i>(Source: europool ETRMA)</i>
2014 vs 2015 first quarter tire sales in Europe (thousand units) (Source: europool ETRMA)

Tire replacement sales in Europe showed a mixed result in the first quarter of 2015, according to the European Tyre and Rubber Manufacturers' Association (ETRMA).

The consumer segment experienced a 2% growth compared to the same period in the previous year, which, whilst timid, marks a turn-around compared to the last quarter of 2014 (-9%).

The motorcycle segment also showed a stronger sales performance with a growth of 7%.

However, these positive results were dampened by the poorer sales performances of truck and agricultural tires.

"The most noteworthy results probably regard truck tires, whose sales started decreasing in mid-2014. This trend continues into 2015. At the same time, imports for this segment in the same period to the EU, and in particular from China, have increased markedly over the last 12 months and continued to increase in January 2015," said Fazilet Cinaralp, Secretary General of ETRMA.

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