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Technological advancements have given rise to the surge of personalization in food and beverage packaging.
Technological advancements have given rise to the surge of personalization in food and beverage packaging.

Consumer demand continues to prompt the food packaging industry for breakthrough so the industry players are looking for equipment that can fulfill the quest for efficiency, functionality and intelligence.

The "Food Packaging Zone" at the 24th China International Exhibition on Packaging Machinery & Materials (Sino-Pack 2017) will introduce the latest sealing machines, wrapping machines, vacuum packaging machines, aseptic packaging machines, forming, filling & sealing machines, etc.

Concurrently held with Sino-Pack 2017 is the China (Guangzhou) International Exhibition on Packaging Products (PACKINNO 2017) where packaging products and materials for food industry will be exhibited to solve the global needs of food packaging.

Over the past few years, the global packaging industry has improved with the significant rise in sales of food packaging containers and technologies. TechNavio's analyst predicted the global food packaging market will grow at around 8% between 2015 and 2020.

The rapid growth of urbanization and continuous innovation of technology have promoted the development of food packaging industry. Three major trends can be summed up for today's packaging market:

Personalization – Giving consumers the chance to customize products. Technological advancements have given rise to the surge of personalization. For instance, in the last couple of years, Nutella offered personalized jars, and Coca Cola launched a personalized campaign with people's names and birthday on the cans. All these successful examples have brought the trend to the fore of global mainstream.

Zero-waste initiatives – Companies and consumers alike are becoming more aware of innovative recycling methods and the benefits of implementing these. Brand giants such as Coca-Cola & Carlsberg are leading the way with eco-friendly packaging, and this will definitely encourage many other food and beverage brands to follow in its footsteps and go green with their packaging.

Convenience – Convenience is a major selling point for food and beverage packaging. Features such as ease of opening, resealability, portability, lighter weight, etc. are packaging benefits that influence consumers’ purchasing decisions positively.

Sino-Pack/PACKINNO is expected to feature more than 600 top-notch exhibitors across an exhibiting area of 44,000sqm.

Exhibitors specializing in automated machinery (Robots and robotic arms) include ABB, KUKA, Fanuc, Staubli, Efort, Sinsun, GSK, Go-Well, Tech-Long, Yangsen, CSI PAC Foshan, Adept Technology, Universal Robots, Shanghai Triowin and Guangzhou Vanta.

Mettler-Toledo, Ishida, Anritsu and Sesotec are the experts of inspection and testing sectors.

Other top-notch suppliers of packaging products and materials include Youngsun, Gurki, Schmalz, Hualian, Colamark, Mingyu, SITI, Sino-Lion, Omori, and Huituo. Zhiteng, Jingli , Hongrunfa, UNI-PAK, WEIDE , Foshan BSY , YALAN, Changyuan , Encolors , Acmepak and CGP, etc.

Sino-Pack and PACKINNO 2017 will be held from March 1-3, 2017 in Guangzhou, China.

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