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Cool IML packaging keeps SNO-BALLS TO-GO shaved ice deliciously fresh.
Cool IML packaging keeps SNO-BALLS TO-GO shaved ice deliciously fresh.

Sno-Balls turns to In-mold Labeling (IML) to help its shaved ice product, Grab-N-Go, to stay in perfect condition in the freezer while the contrasting IML labels attract attention on store shelves.

Refreshing shaved ice is especially popular in the US. In 2011, Sno-Balls launched the first Grab-N-Go prepacked Sno-Balls shaved ice. The product range now boasts 14 different flavors, from classics such as strawberry, banana, and grape to surprising taste experiences like cotton candy, bubble gum, and piña colada.

However, problems soon arose with the cardboard packaging. The package did not always close properly, causing the product to leak or become dry. In addition, the print quality needed improvement.

Plastic packaging producer Berry suggested IML packaging to Sno-Balls as an alternative. In-mold labels are resistant to moisture and major temperature fluctuations, which makes them perfect for plastic packaging for frozen and refrigerated products, according to the label producer Verstraete IML.

"IML are also highly resistant against scratches, tears and wrinkles and the print quality is exceptional: the offset printing technique guarantees high-resolution images in up to eight colors. In addition, a single label lets you decorate all sides of the packaging in a single action," explained Peter Paelinck, Business Development Manager for North America at Verstraete IML.

Thanks to MockUp IML from Verstraete IML, Berry was able to offer Sno-Balls a variety of look & feel options. Sno-Balls wanted packaging that stands out on store shelves, and it made the switch to IML and a contrasting combination of Matte IML and UltraGloss IML.

Matte IML gives the packaging a Matte and natural look, while UltraGloss IML provides a high-gloss finish that intensify the colors. The contrasting combination of the two look & feel options highlights the details in the artwork of the IML label.

"The collaboration with Verstraete IML for the production of the new Sno-Balls project went very smoothly. We've been working with Verstraete IML for many years now and would definitely recommend them as an IML partner. Thanks to the quality of their IML labels, high-technological production site and excellent customer service Verstraete IML is an easy choice," said Nicholas Monroe from Consumer Packaging Division at Berry.

Chris Cuadrado, Managing Partner at Sno-Balls, commented, "The feedback from customers has been fantastic. The new IML packaging looks amazing."

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