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German safety shoe company Steitz Secura is using a polyurethane (PU) technology from Huntsman to pilot a range of specialist safety shoes that can be custom-made to fit an individual's feet, using FitStation powered by HP.

The resulting customized shoes are made using a combination of FitStation's 3D foot scanning, using RSscan pressure plate technology, and a DESMA MSI molding machine. Huntsman's certified PU midsole technology for multi-section injection (MSI) provides high level of comfort and durability.

The material and machinery package that the companies have assembled reflects several key trends in the footwear industry, according to Huntsman. It fits with the continued push for automation and digital manufacturing. It also echoes increased demand for customized products – made-to-measure for individualized fit and function.

Hugo Verbeke, Platform Manager Elastomers at Huntsman Polyurethanes, said, "We are delighted to be involved in this exciting project and to work alongside such a prestigious group of partners. Steitz Secura has a reputation for making safety shoes that are hardwearing, protective and comfortable – in equal measure. This project takes that work to the next level - enabling the creation of tailor-made safety shoes that can deliver a new level of personalized comfort and protection."

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