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Netstal-Maschinen AG, a company of the KraussMaffei Group, has launched a sales cooperation with Rieckermann GmbH in seven South East Asian countries. The partnership in the region will be led by the KraussMaffei subsidiary that is based in Thailand. The turnover of Netstal brand products is supposed to be increased sustainably through the expansion of front-end sales.

At the heart of the agreement, which was concluded with the local subsidiary KraussMaffei Group South East Asia, is the expansion of front-end sales of the Netstal brand in Indonesia, Cambodia, Malaysia, Myanmar, the Philippines, Singapore and Vietnam. The remaining regions will continue to be handled by KraussMaffei's own subsidiary, which is based in Thailand.

KraussMaffei and Netstal will continue to provide the technical customer service in the entire region. In addition, traditional key accounts will be managed directly by Netstal.

Strengthening the Netstal brand in the region

The Rieckermann company group maintains a tightly knit network in the South East Asian region made up of its own subsidiaries.

" We are very confident that the sales cooperation we just launched will increase the name recognition of the Netstal brand in these countries and that the turnover there will steadily increase in the coming years", said Stefan Müller, Sales Director Asia at Netstal.

"We view our future cooperation with Netstal as a consistent expansion of our packaging industry portfolio. Thanks to our access to different industries, such as pharmaceuticals, food and canmaking, as well as our relationships with customers – some of which have spanned decades – we will be able to form a powerful team with Netstal as a provider of complete solutions", emphasised Rieckermann Director Kristian Rieck.

Propak Vietnam from 20 to 22 March 2018

The new partnership will be visible for the first time at the Propak trade fair in Vietnam, which will be held from 20 to 22 March in Ho Chi Minh City. Visitors from the packaging industry will then be able to find out more about high-performance injection moulding systems from Netstal at the Rieckermann booth.

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