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Paul Verhoeven, eXpand!™ business leader at BASF.
Paul Verhoeven, eXpand!™ business leader at BASF.

BASF recently launched a pioneering stir-in pigment for automotive coatings that provides enhanced color depth, flop, and sparkle at the American Coatings Show (ACS), held in Indianapolis on April 10 – 12.

eXpand!™ Red (EH 3427), marketed under the Colors & Effects brand, is the first pigment to result from the strategic partnership between BASF and Landa Labs that was established last year.

The blue-shade red pigment features both high transparency and high tinting strength for unique, more intensive shades with lower scattering. Compatible with modern automotive coating systems, eXpand!™ Red is the first of its kind suitable for outdoor applications. The small particle sized stir-in pigment is easily dispersible and cuts the time involved in the production process as opposed to conventional milling methods; this lowers costs significantly.

Other featured pigments include Lumina Royal Exterior Dragon Gold EH 0907 (S2823D), a brilliant greenish-golden, semitransparent effect pigment. It extends the color space potential for high chroma shades in automotive OEM/refinish, aerospace, building & construction, powder coatings and consumer electronics applications.

“By bringing this technology to our customers, we continue to demonstrate our commitment to offering a revolutionary generation of Colors & Effects pigments that meet the requirements of the automotive coatings industry,” said Paul Verhoeven, eXpand!™ business leader at BASF.

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