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The LEGO Group aims for 100% sustainable packaging by 2025
Issue date:04/05/2018
Source: CPRJ Editorial Team
(VC)
LEGO packaging infographic.
LEGO packaging infographic.

The LEGO Group just announced that they are aiming for 100% sustainable packaging by 2025. Back in 2015, the Group unveiled its ambition to use 100% sustainable materials in both its bricks and packaging by 2030.

Currently, the majority of LEGO packaging, by weight, is cardboard or paper-based which is recyclable, sustainably sourced and certified by the Forest Stewardship Council.

As some of the LEGO packaging contains single-use disposable plastics, which today are not sustainable, and in some cases cannot be recycled by consumers, the LEGO Group is actively taking measures to improve its packaging sustainability.

Tim Brooks, Vice President Environmental Responsibility at the LEGO Group said: "To support our company mission, we have a Planet Promise and we have pledged to play our part in protecting the planet for future generations. Using sustainable packaging is an important part of fulfilling that promise. We've made good progress in the past three years, and there is still work to do."
The LEGO Group aims to replace single-use disposable plastics and finding sustainable materials for all plastic based packaging.
"By 2025, our aim is that no LEGO packaging parts have to end up in a landfill. Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle," added Tim Brooks.

According to the LEGO Group, it has taken several steps to improve the sustainability of its packaging:

  • In 2018, the company began using recycled plastic in packaging 'blisters' - the transparent plastic windows which allow consumers to have a sneak peek into some LEGO boxes
  • This year, LEGO boxes in the US and Canada started to feature the How2Recycle label promoting packaging recycling and providing US and Canadian consumers with clear guidance to responsibly recycle their LEGO packaging
  • In 2017, plastic trays used in Advent Calendars were replaced with recyclable paper-pulp trays, saving up to 1 million plastic trays from going to the landfill
  • Approximately 75% of cardboard used to make LEGO boxes comes from recycled material
  • The average size of a LEGO box has been reduced by 14% over the past four years, improving transport efficiency, saving on average every year over 3,000 truckloads and 7,000 tonnes of cardboard
  • All paper and cardboard used in LEGO products and product packaging is recyclable, sustainably sourced and certified by the Forest Stewardship Council

The LEGO Group's sustainable packaging ambition focuses on finding sustainable packaging alternatives that are:

  • Renewable: 100% of LEGO boxes, bags, and special packaging are to be made from recycled or sustainably sourced bio-based materials
  • Efficient: ongoingly exploring ways to optimize packaging, balancing consumer appeal with environmental action
  • Recyclable: designing packaging that facilitates consumers to recycle in our major markets

The LEGO Group believes a new sustainable material must have an ever-lighter footprint than the material it replaces across key environmental and social impact areas such as fossil resource use, human rights and climate change.

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