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Christina Schösser, Consul (Commercial Affairs) at Austrian Consulate General Shanghai Commercial Section.
Christina Schösser, Consul (Commercial Affairs) at Austrian Consulate General Shanghai Commercial Section.

At CHINAPLAS 2018, a total of 22 renowned Austrian companies participated in the Austrian Pavilion. Christina Schösser, Consul (Commercial Affairs) at Austrian Consulate General Shanghai Commercial Section believed that Austria’s strong presence at the exhibition helped to strengthen the bilateral trade relations in the sector of plastics and rubber industry.

Circular economy and e-mobility getting important in China

The Austrian plastics industry is strong in recycling, according to Schösser. “Austria is known for being green and recycling is just part of it. Our Austrian companies are good at promoting technologies for recycling plastics and other products.”

Due to the stricter environmental protection policies imposed by the Chinese government, she believed that circular economy is gaining noteworthy attention in China.

“Plastic is needed in every corner in our daily life. We start focusing more on the use, reuse and recycle of plastics and the entire manufacturing process, from raw materials, plastic processing to final products.”

In relations to China market, Schösser observed that the topic of automotive, especially e-mobility, has significant importance. “Nowadays, everything comes to China is about e-mobility and the products are tend to become lighter. Chinese automotive manufacturers are also building up their own know-how.”

Remains positive about market in China

The Chinese government’s Made in China 2025 initiative offers as much opportunities as challenges to the Austrian companies. “In China, the transition to higher quality products gives us positive signal because companies will explore more on our machines and know-how,” she said.

For any Austrian companies, she pointed out that one of the biggest challenges in China is the competition with the local companies. "The competition is getting fierce as local companies keep learning and developing. And the price is also an issue.”

“Since we set up our office in Shanghai two and half years ago, I have probably heard that two Austrian companies closed down their subsidiaries in China due to insufficient profit. But I think that it was a low number because we see one new Austrian company set up subsidiary and enter the market every month at the same time. We are still very positive about the situation.”

“Our export of plastics machinery is now growing globally. The export of machinery for plastics and rubber production and usage in the first three quarter in 2017 grew by 21% worldwide.”

China is obviously an important market to Austria, she assumed. “Over the last ten years, we have positive growth rates for the export to China. If you look at machinery in general, 4% of our machines go to China at the moment,” she emphasized. “To us, China is the second most important overseas trading partner and the biggest partner in Asia.”

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