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ITC and Verstraete develop longer shelf life IML food packaging
Issue date:05/06/2018
CPRJ Editorial Team
(SC)
ITC Packaging and Verstraete IML developed in mould label (IML) for Spanish food producer Dulcesol’s Naturcrem soup range to  extend its shelf life.
ITC Packaging and Verstraete IML developed in mould label (IML) for Spanish food producer Dulcesol’s Naturcrem soup range to extend its shelf life.

Ready-to-eat, single-serving soups have nothing but advantages. However, the shelf life can cause some worries – it can start to go bad once the soup comes into contact with oxygen.

ITC Packaging and Verstraete IML developed in mould label (IML) for Spanish food producer Dulcesol’s Naturcrem soup range, which provides oxygen barrier to eliminate soup coming into contact with oxygen and extends its shelf life.

“Our new Naturcrem creamy soups are completely organic and there are absolutely no preservatives. The packaging must tie in with this perfectly, by being visually attractive and maximally guaranteeing the quality of the soup,” said Dulcesol Group marketing director, Paco Olaso.

Oxygen-barrier label extends products’ shelf life

An attractive packaging with an IML oxygen-barrier label from Verstraete was developed ultimately. It extends the products’ shelf life up to one year without requiring refrigeration. This results in significant energy savings.

The IML label with an oxygen barrier reduces the oxygen permeability of IML packaging, in particular by making use of an EVOH layer in the IML film. This means that the OTR value, the extent of the oxygen permeability, is up to 100 times less compared to packaging with a standard IML label, as stated by Benedict Adins, Regional Sales Manager Southern Europe at Verstraete IML.

Pasteurization-resistant and 360° decorative packaging

Another requirement of the design was that the label has to withstand the heat and humidity involved in the pasteurization process.

Verstraete IML utilized a combination of specific inks, a special lacquer, and a special pasteurization-resistant oxygen barrier film. In other words, the labels on the IML packaging would maintain their quality and look, even after pasteurization.

In addition to that, the packaging has a 360° decorative, non-removable IML label, according to Óscar Alcaide, Account Manager from ITC Packaging. The look is impeccable - the pentagonal base and round, open top makes the packaging an innovative format in all respects within the ready-to-eat creamy soups segment.

Recyclable packaging with minimum wastage

An additional, important requirement for the development was individual portions as consumers want responsible foods with a minimum of trash and food wastage. As said, IML is 100% recyclable, given that the packaging and the IML label are made from the same material.

“We are meeting customers’ desires in the form of Naturcrem. 70% of buying decisions are made when the customer is already standing in front of the store shelves. That’s when packaging tailor-made with the modern consumer in mind can really make a difference,” said Olaso.

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