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Braskem’s renewable bio-based EVA resin will be adopted in the new Sugar footwear line of Allbirds.
Braskem’s renewable bio-based EVA resin will be adopted in the new Sugar footwear line of Allbirds.

In line with its strategy to strengthen renewable chemicals, Braskem recently launched a resin made from sugarcane for shoes.

Designed for applications in industries such as footwear, automotive, transportation and others, the new product arrived to expand the company's I'm greenT portfolio, which already is known around the globe for its green polyethylene.

Developed in partnership with San Francisco-based Allbirds, the brand uses renewable bio-based EVA resin (ethylene vinyl acetate copolymer), which is a sustainable innovation from Braskem's I'm greenT brand that will be adopted in the new Sugar footwear line. Already on sale in the United States, New Zealand, Australia, and Canada, the new line combines comfort, design and sustainability.

"With this development, Braskem is demonstrating its leadership in sustainable manufacturing to the entire chemicals industry," said Joey Zwillinger, co-founder and Co-CEO of Allbirds, "Allbirds is thrilled to partner with Braskem to bring this incredibly sustainable alternative, and to share it with the rest of the world."

 "The partnership with Allbirds is ideal for launching this new renewable resin, since, like us, it is a company that pursues innovation and sustainability in its products," said Gustavo Sergi, director of Renewable Chemicals at Braskem.

Closely following the industry's competitiveness and needs to arrive at the new solution, Braskem made adaptations in its plant located in Triunfo, Brazil, to produce the renewable resin. With characteristics such as flexibility, lightness and resistance, the resin helps to reduce greenhouse gases in the air by capturing and storing CO2 during its production process.

Since it began to be produced, in 2010, Braskem's I'm greenT polyethylene made from sugarcane has captured the attention of companies around the world interested in adopting the solution. Today, the biobased polyethylene is used by over 150 brands in Europe, United States, Asia, Africa and South America. 

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