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Velcro launched a 100% recyclable hook-to-hook closure system for easier integration with flexible packaging and pouches
Velcro launched a 100% recyclable hook-to-hook closure system for easier integration with flexible packaging and pouches

Velcro Companies recently introduced VELCRO Brand PRESS-LOK Advanced closure, a hook-to-hook closure system with sealant layer, for easier integration with flexible packaging and pouches.

As introduced, traditional closures used on larger flexible packages do not allow for precise line-up. The closure system from Velcro features the brands exclusive hook-to-hook fastening solution, enabling consumers to easily align the seal to precisely and reliably close larger pouches with wide openings to ensure contents are contained and fresh.

The new system can be heat-sealed to flexible packaging at lower temperatures, creating a more efficient experience for the package converter and improving the package appearance by minimizing the film impression marks.

As a result, flexible packaging and pouches will have a smoother top panel appearance and improved graphics. Additionally, the closures are 100% recyclable, aligning with many global initiatives around sustainable packaging.

The closures can also be installed on a wider range of machinery, expanding the scope of potential applications for the closure. This makes the product ideal for a wide variety of product categories, such as frozen foods, pet food, fertilizer or soil.

VELCRO Brand PRESS-LOK Advanced closure is the first hook-to-hook closure system with a sealant layer and extends Velcro Companies’ line of elegant, consumer-friendly package fasteners that brands across industries rely on to provide consumers with closure assurance and distinguish themselves on the shelf,” said Andrew Ellis, Vice President, Strategic Execution at Velcro Companies.

“The innovative new VELCRO Brand PRESS-LOK Advanced closure addresses re-closure issues by offering precise line up for an easy seal, tactile and audible closure assurance, and the long-term effectiveness of hook-to-hook closure, Ellis continued.

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