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KFC and YANG DESIGN joined forces to design a new reusable food basket.
KFC and YANG DESIGN joined forces to design a new reusable food basket.
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KFC China has recently launched a reusable food basket designed by a Chinese design consulting firm YANG DESIGN.

With the new food basket, the KFC restaurants in China are expected to save over 2,000 tons of paper and reduce 20% of waste in average every year. Meanwhile, the efficiency of service and dining experience will also be enhanced.

Currently, KFC is doing a trial run of the food basket at around 700 restaurants in Shanghai and Shenzhen. The company is planning to roll out the food basket across the country by February 2019.

The reusable food basket has changed the traditional dining habits of consumers. To KFC, how to achieve its sustainable goal yet ensure customer dining experience were the key challenge at the beginning of the project.

In order to find the best solution, KFC and YANG DESIGN joined forces to design a new food basket in an ingenious way and optimize service process. After several tests and improvements, the two companies came out with this answer.

The streamline design makes it easy for the staff to access and to place oil-absorbing sheet. It not only increases the efficiency of food preparation, but also the easiness of dumping leftover.  

In addition to strengthening the structure and saving raw materials, the design with gradual holes allows fast draining after cleaning. The compact basket contains more food than the traditional single-use carton, and consumers can grab and share food easily.  

Moreover, with the matte black appearance showing a sense of high quality, the new basket is different from the conventional inferior plastic food basket.

 “Using reusable food basket to replace the single-use paper container is an innovative change. It is convenient to use and eco-friendly,” a consumer said after using the newly-launched food basket at KFC.
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