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Callaway Odyssey R-Ball putter created in 17-4PH stainless steel on a Concept Laser M2. (Photo: Callaway)
Callaway Odyssey R-Ball putter created in 17-4PH stainless steel on a Concept Laser M2. (Photo: Callaway)

Callaway Golf Company, a leading manufacturer of high-performance golf equipment, has signed a consultancy agreement with GE Additive’s AddWorks team to help it harness the potential of additive manufacturing.

The first project resulting from the agreement is a redesigned Odyssey R-Ball Prototype putter head. Odyssey is Callaway Golf’s putter brand.

As part of its product innovation strategy, Callaway uses a range of manufacturing techniques to innovate and produce clubs and equipment that reflect the different aesthetic and acoustic tastes of professional and amateur golfers in every region.

The reworked Odyssey R-Ball Prototype putter was originally developed as a tour preferred model in Japan, but its design had an acoustic signature unique to that local market. Callaway’s goal was to see how additive manufacturing could change that acoustic signature while retaining the preferred shape and performance.

AddWorks provided guidance to Callaway, based on decades of additive design background spanning several industries.The team refined existing designs to the build direction to ensure all features were self-supported or easily supported during the build. Moreover, topology optimization was used in conjunction with acoustical mapping to create the optimal design.

As Callaway continues to shape its future additive strategy, the AddWorks team has equipped it with knowledge on additive processes, provided assistance on materials selection, along with developing parameters and testing protocols to achieve desired material properties. It has also helped Callaway discover and identify other parts that are potentially suitable for production in the future.

“Additive manufacturing is a new tool. Callaway needs to learn how to use this tool well, because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future,” said Brad Rice, director - R&D, Advanced Engineering at Callaway.

“This project has allowed us to add value to Callaway’s business goals. We’re also taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey,” said Chris Schuppe, general manager, AddWorks, GE Additive.

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