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Phygital Existence.
Phygital Existence.
Photo: 1234

PolyOne recently released its seventh annual Color Inspirations palette which is aligned with global megatrends.

The 2020 Visionary Collection of four progressive and dynamic color palettes represents the myriad viewpoints from which visionaries regard the world – macroscopic and microscopic…aerial and subterranean…virtual and physical. 

As wellness and self-improvement take on greater significance, people turn to science for new ways to optimize both their physical and mental performance.

BioXcelerate explores ways in which scientific breakthroughs and technological advances create a burgeoning industry, discovering new techniques for “hacking” our bodies to become healthier, happier and more productive. Colors in this palette reflect heightened natural hues found in nature.

Fluide focuses on the preference to express oneself freely, exploring the ever-evolving nature of a digital culture that supports shifting personas, beliefs, and ways of being as they move about freely online. Colors in this palette resist being defined by a dominant hue by moving towards a more nuanced tertiary palette, which is further enhanced with shifting iridescent effects.

Uncharted uncovers the ways that technology allows our imaginations to run wild, enabling us to experience previously hidden locales from new and unique perspectives. Providing inspiration for this palette, distant and inaccessible places are seen as washes of colors, textures and patterns. These new ways of looking at the world provide a sense of connection to the planet and the people that inhabit it.

Phygital Existence examines the blurred line between physical and digital worlds, which leads to virtual realities within the ‘real’ world. We are at the intersection of physical and digital and ask ourselves, is it possible our digital profiles have come to define us more than our physical ones? Flat colors representing the physical world are juxtaposed with “lit” bright colors of the digital world in this palette.

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