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Maximilian Clüsserath, Managing Director, PT. Windmoeller & Hoelscher Indonesia.
Maximilian Clüsserath, Managing Director, PT. Windmoeller & Hoelscher Indonesia.
Photo: 12

German machine manufacturer Windmöller & Hölscher (W&H), which will be celebrating its 150th anniversary in October 2019, presented a wide array of innovations for manufacturing flexible packaging at CHINAPLAS 2019. The product portfolio includes high-performance machines for film extrusion, printing and converting. 

Produce recyclable film with MDO technology

Talking about the trend in packaging sector, Maximilian Clüsserath, Managing Director, PT. Windmoeller & Hoelscher Indonesia said, “There is trend not just to reduce packaging and waste. We are very much in favor of intelligent packaging. We want to make sure that customers are able to save time and raw materials with our intelligent technologies.”

Among its film applications, W&H presented its entire machine portfolio. Particular interest was felt by market trend such as PET replacement film in lamination applications with PE which are fully recyclable.

Clüsserath explained, due to W&H’s MDO technology and process know-how, these PE films achieve not only outstanding flatness, high modulus and transparency for perfect printing, but also a very high stiffness and temperature resistant outer layer for excellent stand-up pouch properties.

“We are offering a new stand-up pouch concept which is not the traditional one. With W&H technology, we are working on solution to replace PET film in lamination applications with MDO PE film, so that the product can be recycled.”

An innovative flexible packaging was on display – A squeezable Greek yogurt packaging.At the show, he also demonstrated a new Greek yogurt packaged in a squeezable, inverted stand-up pouch. The pouch is an easy dispensing pack and a highly functional and lighter alternative to rigid plastic tub. He emphazised that the bag making process including the spout insertion which can be fully automated with in-line leak detection by means of B&B´s technology.

In addition, he stressed that W&H also presented the bag machine range of the German company B&B Verpackungstechnik. B&B is a global market leader for the manufacture of reclosable side-gusseted bags as well as stand-up pouches with inline spout insertion and optional leak detection. W&H operates as a sales and service organization for B&B Verpackungstechnik in Asia, thus advantageously supplementing the W&H portfolio of machines for the manufacture of flexible packaging. 

11-layer films increasingly used in the market

A wide range of films was demonstrated at the booth.In addition, the highlight at the booth was also on the manufacture of surface protection films, FFS films and barrier films with up to 11 layers for blown film applications.

While 11-layer lines are already increasingly being used in cast film extrusion for special applications, this trend is still very recent in blown film.

He mentioned that 11-layer films are particularly suitable for barrier applications in the demanding food market.

In Asia, high-performance barrier films are becoming increasingly important, especially in the food sector. In recent years, consumers behave differently. This is for example due to demographic change and the trend towards convenience food. Durability and hygiene are becoming more important.

The VAREX II with 11-layers enables flexible and efficient production of high-quality barrier films with outstanding properties.

Strong focus in R&D

Clüsserath highlighted that W&H company has a strong focus in R&D. “We invest 8% of our revenue into R&D every year.”

“On top of that, we have invested in last five years around 100 million euros in our German plants and technical labs. We have more than 10,000 sqm of space for extrusion, printing and converting in Germany to work on R&D trials, to demonstrate during customer’s visits, as well as to provide training for customers,” he said.

Further expansion in Asia Pacific

W&H has been significantly enhancing its local presence in Asia Pacific. Today, the company’s Asia Pacific team consists of more than 130 people, among them more than 70 service engineers who support with technical solutions, maintenance and spare part services.

Clüsserath revealed, with the beginning of 2019, W&H has opened fully owned subsidiaries with local service and support teams Jakarta, Indonesia, Kuala Lumpur, Malaysia and soon in Ho Chi Minh, Vietnam. Customers in Korea and the Philippines will be supported by branch offices managed by W&H.

“W&H is investing significantly into the new regional structure to support our customers even better across the entire machine portfolio and life-cycle and we will grow our footprint in Asia Pacific to the next level,” he noted.

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