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swop 2019 attracted more than 25,193 domestic and international professional visitors.
swop 2019 attracted more than 25,193 domestic and international professional visitors.

The leading processing and packaging machinery exhibition in Asia - swop was held at the Shanghai New International Expo Centre from 25th-28th, November, 2019.

This year's exhibition is the third edition of swop as a member of the interpack alliance, swop benefits from its international network of exhibitions in the packaging and processing industry.

Paving the way for interpack 2020, swop 2019 presented a preview of the show with the latest trends, new ideas and new technologies on display.

With an exhibition area of more than 60,000 square meters, swop attracted more than 25,193 domestic and international professional visitors.

The exhibition attracted a large number of exhibitors from 13 different countries and regions, including China, Germany, France, Sweden, Belgium, Italy, the United Kingdom, the United States, Japan, South Korea, Malaysia, Hong Kong SAR and Taiwan Region to exhibit their cutting-edge technologies and innovative products in the packaging industry.

Pioneers of the processing and packaging industry including Hewlett-Packard, Horauf, Demag, Hangzhou Zhongya, Hualian Machinery, Youngsun Pack, Berry Ace and Beauty Star (in no particular order) and more exhibited at swop 2019. It displays the development trend of intelligent, integrated, personalized and environmentally friendly packaging manufacturing.

This is the third time swop handed up with “PKG Family”, who is committed to building the most valuable FMCG supply chain ecosystem and has more than 1,200 FMCG industry members. Together they created the “FMCG Special Zone” in hall N3.

This pavilion mainly displays packaging containers and packaging consumables. The scale has been upgraded compared with the previous edition, with more than 200 exhibitors occupying more than 10,000 square meters of display area.

The participation of the Shaoxing Shangyu District Cosmetic Packaging Industry Association has brought this pavilion under the spotlight. The exhibition aims to enhance brand competitiveness by presenting high-quality products to packaging application end users and by creating a cross-disciplinary communication platform. While packaging materials and products have become the main focus to end users, the “FMCG Special Zone” is one of the highlights of swop.

There were splendid concurrent events during swop 2019, which were inspired by interpack. One of these was, “SAVE FOOD”, a pavilion and forum co-organized by The Food and Agriculture Organization of the United Nations (FAO) and Messe Düsseldorf (Shanghai) Co., Ltd.

On the second day of the exhibition (November 26), the FAO, Shanghai Toppan Co., Ltd., VDMA , AMETEK MEMCOM, Modivik, and winners of Tsinghua University “Hackathon event“ shared how to extend the shelf life of food with innovative packaging materials and technology to reduce food loss and waste; thereby reducing production costs for enterprises and contributing to environment protection.

swop 2019 also cooperated with SIVAPACK, the packaging design college of China's packaging design industry - Shanghai Institute of Visual Arts Packaging and Communication Design Development. They jointly organized “Generation Z, the New Future” SIVAPACK Design Theme Show and “Insight of the New Era International Design Conference”.

In order to further explore the future development trend of smart packaging and to provide strategic support for the development of upstream and downstream enterprises in the packaging industry; the organizers held a number of large-scale and diverse forums covering food processing, smart packaging, green packaging, packaging design and creativity, and trendy topics such as e-commerce logistics packaging.

The next edition of swop will be held on November 23rd-25th, 2021 at Shanghai New International Expo Center Hall N1-N5.

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