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swop 2019 will be held in Shanghai New International Expo Centre in November.
swop 2019 will be held in Shanghai New International Expo Centre in November.

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from November 25-28, 2019.

The exhibition will cover end use industries such as food, beverage, confectionery, pharmaceuticals, cosmetics and daily care products, non-food consumer goods and industrial goods, providing an excellent trading platform for domestic manufacturers of processing and packaging machinery and materials.

Five special exhibition areas are designed to cover all hot spots of the packaging industry.

SAVE FOOD returns to fight against food waste

The “SAVE FOOD” initiative from the partners Messe Düsseldorf and the FAO aims to drive innovations, promote interdisciplinary dialogue and spark debate in order to generate solutions across the entire value chain “from field to fork”, and hence make a contribution against global food losses.

SAVE FOOD debuted in China during swop 2017 and generated a huge amount of interest from the industry. During swop 2019, SAVE FOOD China will again be present with a featured area and forum to share innovative concepts and technologies with the public.

FMCG Future Zone offers tremendous opportunities

For manufacturers of packaging materials and products, the FMCG packaging market offers enormous business opportunities.

The exhibition will once again team up with the industry pioneer Packaging Family to present the “FMCG Future Zone” and showcase novel packaging materials, technologies and new products/designs for end use industries such as food, cosmetics and pharmaceuticals.

PrintCity for high-end customized packaging

Under the influence of digital technology, artificial intelligence and environmental protection policies, China’s printing industry is experiencing three major trends, i.e. digital printing, smart packaging and green printing. With digital printing technology, labels can be easily personalized for creative packaging.

Printing and labeling, as an integral part of the packaging industry, will be covered in the “PrintCity” featured area, which will debut at the exhibition with new printing and labeling equipment and technologies for the packaging industry.

E-commerce Logistics Packaging Special Zone to be debuted

In order to spearhead the trend of e-commerce packaging, the organizers will launch the “E-commerce Logistics Packaging Special Zone”. Leading manufacturers will bring advanced smart packaging equipment, robotics and logistics equipment to the zone.

With the rapid development of e-commerce, the logistics industry is now under the spotlight. With the help of various information technologies, smart logistics will not only allow the e-commerce platforms to provide consumers with faster and more accurate services, it will also help reduce costs.

Components for Processing and Packaging

Components” debuted as an exhibition in parallel to interpack in 2014, and will now be introduced to swop 2019. It is especially directed at manufacturers of machine parts, components, accessories and peripheral equipment as well as components and auxiliaries for packaging means.

Show date: November 25-28, 2019

Venue: Shanghai New International Expo Centre

Organizers: Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd.

Show website: http://www.swop-online.com/en    
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