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Keywords of this article:  packaging 
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The EasySnacking pots allow consumers to enjoy cereal straight from the pack.
The EasySnacking pots allow consumers to enjoy cereal straight from the pack.

Packaging designs that offer ease of use and appealing appearance are adding value to the lives of time-poor consumers and the higher requirements on product design. Let’s discover how the latest innovative packaging for F&B and cosmetic products makes everyday life easier.

Enjoy straight from the handy IML pack

RPC Superfos, a Denmark-based plastic packaging supplier, launched the EasySnacking pot for a new cereal product for Greek company Tsakiris Family that allows consumers to enjoy cereal straight from the pack.

Tsakiris Family’s Le Petit Déjeuner, a new cereal product, can be enjoyed plain or with milk in a single serving size, thanks to the EasySnacking pot.

The EasySnacking pot is absolutely cute, convincing and clearly convenient at work, at school or while on the move,” said Maria Tsakiris, Corporate Marketing Officer at Tsakiris Family.

It sets us apart from our competitors. The small handy size is new to the market, where cereals traditionally are sold in larger cardboard boxes,” she emphasized.

The three varieties in the range are contained in three versions of the EasySnacking pot from RPC Superfos. Vintage-themed, the pots are decorated using advanced In-Mould Labelling (IML), which renders perfect graphic quality.

Injection molded in polypropylene, the pot features attractive smooth lines and a pleasingly simple design. A convenient spoon is contained in the lid, under a self-adhesive peel-off label, allowing consumers to add a dairy product if they wish.

Award winning whiskey bottle

Another full-service supplier of plastic, glass, and metal containers and closures, Berlin Packaging, was recognized with industry-leading award earlier this year. It won in the Beverage and Household categories of the WorldStar Packaging Awards, the preeminent international packaging competition sponsored by the World Packaging Organisation (WPO).

The bottle is an enlarged flask with ornate, deeply-embossed hand lettering and embellishments. The heavy cork, secured with black twine to the bottle’s neck, encourages consumers to celebrate each glass poured.

New ergonomic packaging for cosmetics

The RPC Bramlage Division has introduced a new premium cosmetic jar into its standard collection. The Coral jar provides an alternative to the traditional cylindrical shape, with an innovative raised section at the base.

Production has been optimized to reduce both the quantity of material and the energy needed to manufacture it. It is injection molded in high quality resin to create a premium image on-shelf, with either a stone effect or excellent transparency for a glass-like finish.

The entire contours of the jar are available for decoration, including metallization, electroplating, hot stamping and lacquering, as well as colored versions. This enables each jar to be tailored to individual customer requirements for effective branding and on-shelf differentiation. 

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