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BASF signs agreement with JLR for coating collaboration in APAC
Source:Adsale Plastics Network    Editor:JK    Date:03.Aug.2020

BASF’s Coatings (BASF) division and Jaguar Land Rover's (JLR) global headquarters have signed a cooperation agreement with Glasurit and R-M, premium refinish paint brands of BASF, to support the development and implementation of JLR’s Global Body & Paint Programme covering 16 importer countries and markets in Asia Pacific.


Under the agreement, the partners will commit to a long-term strategic collaboration that enables them to exceed the industry standard in vehicle body repair and paint refinish. The partnership includes the supply of refinish products and color-matching solutions. Additionally, a dedicated Regional Body & Paint Manager has been appointed to help develop and implement JLR’s Global Body & Paint Programme in the region.


Jaguar Land Rover and BASF’s refinish brands Glasurit and R-M set up partnership in Asia Pacific.

BASF will work with JLR to ensure the total branded paint solutions meet their stringent repair specifications and process standards, supported by the global support network that offers guaranteed methods and expertise. In addition to Glasurit and R-M paint solutions, RODIM’s user-friendly accessories for painters are included to ensure high quality and an efficient damage repair process.


As part of the total offer, BASF is also providing comprehensive Advanced Business Solutions (ABS) that help JLR drive profitability and efficiency within its network of authorized body shops and appointed retailers. This includes a set of innovative services, tools, training, and performance management modules designed to improve the processes and overall performance of JLR’s authorized body shop facilities.


"The Global Body & Paint Programme offers a balanced approach, taking care first and foremost of body shop business infrastructure. Glasurit and R-M experts, together with the JLR Programme Manager, will support body shops to be more profitable through our unique ABS, tailored to improve JLR’s body shop operations and grow commercial opportunities,” explained Mike Hill, Global Strategic Account Management, BASF Automotive Refinish Coatings Solutions Europe.


Thanks to the innovative partnership, JLR and BASF ensure a uniformly high international standard across JLR’s authorized body shop network around the world. As such, the guaranteed repair quality through the most efficient processes helps deliver the highest standards of customer service.



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