Several thousand customers, partners and interested parties from 90 countries took part in the first edition of the ENGEL live e-xperience, the virtual trade fair and online conference, in mid-October.

The keynotes, expert talks, one-on-one meetings and machine exhibits in the virtual showroom were well attended throughout all four live days. All presentations are still available from the company's media library.

“The large number of participants and the very positive feedback from our customers more than fulfilled our expectations”, said Ute Panzer, Vice President Marketing and Communications at ENGEL, drawing an positive conclusion after the first live e-xperience.

The first live e-xperience by ENGEL was successfully held.

“Even though no classic trade fairs are taking place, and restrictions apply to personal meetings, we still want to exchange ideas with our customers, partners and interested parties and present our solutions and innovations. After all, Covid-19 does not mean that we are slowing down our development activities,” stated Dr. Christoph Steger, CSO of the ENGEL Group.

Against this background, ENGEL developed a completely new virtual and interactive trade fair concept. Seven machine exhibits, an online specialist congress and one-on-one meetings with familiar local contacts and other experts ensured that the ENGEL live e-xperience was on a par with a physical trade fair.

There was positive feedback on the concept, content, functionality of the platform and the transmission quality. ENGEL had set up two streaming studios at its headquarters in Schwertberg.

“People who were unable to attend the event live still have the opportunity to visit the machine showroom, independently of their time zone, and to view all keynotes and expert talks via the media library. This is another benefit compared with a physical exhibition,” added Panzer.