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Tederic rebrands for challenges ahead
Source:Adsale Plastics Network     Editor:Caroline Zhang    Date:29.Dec.2020

The COVID-19 pandemic had huge impacts on the plastic industry, which has also been reinforcing enterprises to revise their development strategies. One example is Tederic Machinery Co., Ltd., one of the Chinese high-end plastic injection molding machines manufacturers, which upgraded the branding and revised the production capacity planning of the company in 2020.

 

Brand new NEO series to debut at CHINPLAS 2021

 

“We renewed the branding of tederic this year. Based on our new brand concepts and values, as well as more than ten years of technological development, the NEO series is ready to be launched,” the Head of Brand Marketing at tederic told Adsale Plastics Network.

 

The brand new series with optimized outlook and structure is expected to be unveiled at CHINAPLAS 2021 to be held in April in Shenzhen, China.

 

As introduced, NEO is a Latin word meaning modernity, renewal, and advancement, entrusting tederic’s determination and vision for the rebranding. The NEO series see the advantages of upgrading Chinese injection molding machines to a more advanced and innovative level.


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The production workshop and machine hall of tederic plant. 


In addition to updating the whole brand image, the company put “Smart Injection” as the focus during the rebranding.

 

As early as 2017, tederic was the first injection molding machine manufacturer listed on the main board of the Shanghai Stock Exchange. From January to September 2020, the company reported an operating income of RMB 609 million, representing an increase of 6.29% year-on-year, with Q3 setting the new operating income record for a single quarter.

 

Meanwhile, tederic adjusted its organization structure this year, including establishing more direct sales outlets across the country to have better understanding of customer needs.

 

New headquarters to feature smart manufacturing

 

The construction of the new tederic headquarters broke ground in December 2020, and it is expected to be completed in 2022, according to the Head of Brand Marketing. The company has invested more than RMB 400 million to build this new landmark in Qiantang New District of Hangzhou, China.

 

The project covers an area of approximately 33,334 square meters, with a total construction area of approximately 75,119 square meters.

 

In addition to tederic’s new headquarters and the all-electric injection molding machine smart factory, the project also includes office buildings, business towers, hotels, convention & exhibition center, culture park, sports grounds and residential buildings.


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The construction of new tederic headquarters is expected to be completed in 2022.

 

Founded in 2003, tederic has two factories in China, including the Hangzhou headquarters and Huzhou Heavy Machinery, with a total plant area of 120,000 square meters and more than 1,000 employees.

 

tederic has the core technology of injection molding machine manufacturing, as well as the manufacturing capabilities of main components, including casting, large-scale welding, precision processing, machine assembling and software development.

 

The company exports its machines to more than 130 countries for a wide array of industries, such as automotive, home appliances, construction, packaging, medical, telecommunications and more.

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