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Sidel presents new 100% rPET bottle concept inspired by ice formation
Source:Adsale Plastics Network    Editor:JK    Date:26.Feb.2021

Sidel has created the NUUK bottle concept, drawing inspiration from the purity of ice and its formations. NUUK is produced from clear, 100% recycled Polyethylene terephthalate (rPET). The brand takes its name from Greenland’s capital and the fjords that make it famous.

 

“The specific ice shape on the lower part of the bottle constitutes a great asset and reinforces its structure. It gives the impression that the bottle is surging up from the ice,” explained Laurent Lepoitevin, Packaging Design Engineer at Sidel.


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Sidel's NUUK bottle concept is inspired by purity and formations of ice.


In line with its origins, the deep bottle base resembles a rock glacier and is produced by Sidel’s patented Base Over Stroke System (BOSS). The mechanical forming which takes place during the blowing process optimises the material distribution in the final bottle base profile. The consistent blowing process uses a minimum amount of material.


The wide cap, with its ice shape and blue colour, enhances the brand’s premium look and perception. The bottle is also compatible with tethered cap solutions to meet environmental requirements and forthcoming regulations.

 

“In addition to the water quality and integrity symbolized by the fjords, the use of 100% rPET goes hand in hand with Sidel’s sustainable commitment to achieve closed loop food grade and recyclable plastic packaging,” said Laurent.

 

Geometric Viking art influences label design

 

The transparent Pressure-Sensitive Label (PSL) decoration is inspired by authentic Viking art, more specifically the Borre style. In the 10th century, the Nuuk area was inhabited by Vikings who left their cultural imprint, including their art.


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The labels include snowflake, drakkar ship, head-to-tail fish, artic fox and polar bear.


Laurent added, “The Borre style embraces a range of geometric interlacing, knot patterns and zoomorphic (single animal) motifs.” Five versions of the labels showing different graphic designs are based on this geometric interlacing.

 

The brand logo is a snowflake combined with an ancient Norse symbol, Vegvisir, a symbol of protection and guidance believed to be used as a compass by Vikings. The other labels represent important symbols of Viking culture, including the drakkar ship, two head-to-tail fishes, the artic fox, and the polar bear.

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