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Milliken launches Color Direction 2022 representing positive attitudes
Source:Adsale Plastics Network    Editor:JK    Date:05.Mar.2021

Milliken stated that, care and respect are high on the agenda as people step out with a brighter attitude and optimism for global change in 2022.


Its ColorDirection 2022 Emerging Confidence offers brands a way to reflect these values, and society’s newfound optimism, channeling positive consumer choice with the hopeful imagery of bright and optimistic colors in product packaging.


Milliken has launched its ColorDirection 2022.

  • Welcoming Sunshine is a fresh yellow that gives a bright optimism to product range and a new feel to the brand. It brings the positive warmth of mornings and the energy of light to the portfolio, laying out the potential for new consumer joy

  • Soothing Heat is a strong, warm orange that directs attention to any product. Evoking the flame of a log fire or the nostalgic crispness of bright autumn leaves, Soothing Heat reassures, prepares and energizes

  • Blossoming Joy is a color that evokes the happiness of freshly-cut flowers brought indoors from a summer garden, imagining exciting new possibilities of passion and growth. It is urgent and active, reminding people's eyes to smile and look forward

  • Radiating Richness will add a sense of comfort and depth to the color range for positive products. It is a balanced color that is less about luxury and more about self-care, inclusion and optimism for consumers looking for meaning

  • Freshening Shoots is a bright, vibrant green symbolizing new growth and nature combined. Few colors suggest life better than this, saying it is time to start over in an ecological, sustainable and thoughtful way

  • Connecting Lives is a color that brings tranquility, trust and peace to front and center. It reminds people that we all share our skies and waters and the feelings they evoke are universal. It’s a strong blue of togetherness, breath and clarity that signals freshness and positive action


With brands looking ahead to refresh the image and portfolio to meet the growing need for positive choices, Milliken’s ColorDirection 2022 Emerging Confidence range of globally leading colorants aims to give products the eye-catching confidence to sway consumers.

In addition, Milliken’s portfolio includes:



  • Liquitint customized colorants that combine dynamic colors with excellent processability for multiple applications including home and laundry care. These water-soluble and non-staining colorants are compatible with the  challenging active ingredients

  • Liquitint Agro, advanced colorants for fertilizer. This range of non-staining liquid colorants provides a broad spectrum of color options with low inventory requirements and easy blending

  • ClearTint color concentrates for NX UltraClear polypropylene (PP) add vivid, transparent color and are compliant with safety requirements for food packaging

  • Reactint polymeric colorants for polyurethane (PU) add appealing color to products without affecting the physical properties of the material

  • KeyPlast line offers a spectrum of bright, high performance colorants for a multitude of polymer and resin systems. These include ABS, PET in transparent, food-contact applications, as well as other transparent amorphous polymers such as polystyrene (PS), polycarbonate (PC) and acrylic (PMMA)

  • KeyPlast RESIST is a spectrum of bright, high performance colorants, specially designed for coloring engineering polymers such as polyamides (PA), polybutylene terephthalates (PBT), polypthalamides (PPA), polysulfones (PSU), and other high-heat glass filled and flame retardant resins and alloys. These colorants offer improved weather resistance and light fastness, and are high purity



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