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IVL expands its Deja sustainable brand with latest carbon neutral PET
Source:Adsale Plastics Network    Editor:JK    Date:05.May.2021

Indorama Ventures PCL (IVL), a leading chemicals and recycling company, is expanding its portfolio of sustainable solutions under its Deja brand. This global sustainable ingredients brand is a key part of the company’s commitment to meet growing demand for innovative, high performance products which will reduce impact on the environment.


Deja Carbon Neutral PET pellet is the latest innovation under IVL’s Deja global brand offering as the world’s first certified carbon neutral PET pellet solution. It is an addition to the growing Deja portfolio, which includes sustainable PET, rPET, polymer and fiber range of products available across flake, pellet, fiber and filament ingredients.


Deja Carbon Neutral PET pellet has been sustainably produced throughout its supply chain and helps environmentally conscious companies to achieve their sustainability targets by lowering their Scope 3 GHG emissions.


IVL is expanding its portfolio of sustainable solutions under its Deja brand.

The Deja brand platform is inspired by IVL’s vision to be a world-class chemical company making products for society, underscored by an ambitious target of achieving 25% renewable electricity of total power consumption by 2030.


To achieve this, IVL has pledged US$ 1.5 billion towards meeting its sustainability targets. Deja fiber and polymer products offer high performance and versatility, with a lower carbon footprint. They can be applied to a wide range of applications across the hygiene, lifestyle, automotive and packaging sectors, while meeting the exacting standards.


Deja Carbon Neutral is a PET proposition with neutralized raw material emissions, from cradle to IVL’s plant gates. It comes with an independently verified carbon neutral certification of compliance from globally established providers.


D. K. Agarwal, CEO of Indorama Ventures, said, “We are pleased to continually grow the Deja low carbon performance PET, rPET and polymer brand platform. Working throughout the supply chain, Deja offers sustainability by giving converters credibility, retailers accreditation, and end consumers the assurance of transparency and high performance as standard.”


Yashovardhan Lohia, Chief Sustainability Officer at Indorama Ventures, added, “Our Deja brand offers customers a superior choice of flake, pellet, fiber and filament options that have sustainability built into the supply chain. We are responsible to our customers and to the environment by offering the best options without compromise.”



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