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ENGEL's virtual in-house show welcomed several thousand participants
Source:Adsale Plastics Network    Editor:JK    Date:09.Jul.2021

The ENGEL live e-symposium 2021 was held at the end of June, attracting several thousand participants. In addition to an online conference, business talks and virtual plant tours, participants took the opportunity to exchange ideas in person in one-on-one meetings and explore the virtual showroom.


The virtual platform made it possible for customers, partners and interested parties from all global regions to attend safely despite the ongoing pandemic. All of the keynotes and business talks are available for download in the media library and the virtual showroom will remain open.


For the first time, ENGEL's traditional in-house show took place as a virtual event and with a very long reach. The participants came from nearly 90 countries. In addition to Germany and Austria, Mexico, the USA and Turkey were particularly well represented.


The ENGEL live e-symposium 2021 combined a plethora of formats.

"We have received a huge amount of positive feedback from our customers from all regions of the world," stated Ute Panzer, Vice President Marketing and Communications at ENGEL. "This not only confirms the massive interest in new technologies, but also shows how great the desire to exchange ideas and network is, even if everyone is looking forward to attending face-to-face events again soon."


Conference, plant tours, and plenty of scope for networking


The experts from ENGEL and other companies provided answers to today's burning questions in keynotes and business talks. For example, how can the new possibilities of digitalization be converted into opportunities? Which innovative technologies have the potential to increase competitiveness? And how can you reconcile sustainability and cost effectiveness?


Speakers answered questions from attendees in Q&A sessions after the presentations, and conference topics were also discussed further in one-on-one meetings.


One in two participants of the ENGEL live e-symposium took part in at least one virtual tour of the Austrian ENGEL plants. ENGEL had invested heavily in the modernization of its plants and in its customer technology centers in recent years, and also the new company exhibition at headquarters in Schwertberg had not yet been able to welcome many visitors due to travel restrictions.


The symposium has now brought the exhibition to the customers' homes. All live presentations during the three-day event came from the exhibition.


ENGEL in Asia pioneers hybrid events for the future


Complementing the virtual offering, ENGEL in Asia invited customers and interested parties to explore its plants and subsidiaries. While taking hygiene rules into account, pandemic laws now again allow face-to-face events in Asia.


ENGEL Machinery Shanghai is a pioneer for hybrid events of the future.

This meant that ENGEL Machinery Shanghai staff was personally able to welcome 120 guests. ENGEL had prepared an individual program for the guests featuring live lectures, keynotes from Austria, and live machine exhibits. Another 200 further participants from China joined via the internet.


In this way, the ENGEL Symposium 2021 in Shanghai provides an insight into what ENGEL's hybrid events planned for the future will look like.


For the first time, all of the ENGEL Symposium's content was offered in seven languages. For participants from America, the conference program did not start until in the afternoon European time.


People who were unable to attend the ENGEL live e-symposium 2021 can still register at any time to explore the machine showroom, take a virtual tour of the plant with their ENGEL contact person, and view all of the keynotes and business talks in the media library.


"25 machine exhibits, keynotes, business talks and plant tours are available to our customers, partners and interested parties 24x7, 365 days a year," added Ute Panzer.



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