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Recently launched Ferrero Rocher eco-designed box uses Milliken's PP
Source:Adsale Plastics Network    Editor:JK    Date:11.Oct.2021

As part of its journey to more sustainable packaging, the Ferrero Group has introduced a new eco-designed box for its iconic Ferrero Rocher range since September, and started with its compact boxes of the 16-piece and 30-piece.


The new Ferrero Rocher eco-designed boxes will be made from PP, which enables easier recycling globally. In addition to being easier to recycle the new innovation will reduce the use of plastic and the impact on the climate. For example, the new boxes use 40% less plastic for the 16-piece, and 38% less plastic for the 30-piece.


Thanks to the new eco-designed boxes, Ferrero Rocher will save approximately 2,000 tonnes of plastics globally in its first year, from introduction in September. Once the implementation of the new eco-designed boxes will be complete across the entire Ferrero Rocher box portfolio, the full impact of the project is estimated at approximately 10,000 tonnes less plastic used.


The 16-piece and 30-piece Ferrero Rocher eco-designed boxes.

To find the new box, the R&D team at Ferrero have worked to develop and trial over 29 different plastic resins with leading materials expert Milliken. The result is a new eco-designed box which will progressively reduce the use of plastic and impact on the climate while maintaining the iconic box’s transparency.


The new 16-piece and 30-piece boxes also have at least 30% lower carbon footprint. Additionally, when a box is recycled, it has an even lower climate impact – reaching a 70% lower carbon footprint versus the previous box.


Jerome Gray, President Global Marketing Premium Chocolate of the Ferrero Group, commented, “We are proud to make this important stride in our journey towards more sustainable packaging, as part of the Ferrero 2025 packaging commitment. For nearly 40 years, Ferrero Rocher has been helping our consumers to celebrate life’s golden moments. Today, our new eco-designed box enriches those experiences further by making them more sustainable.”


Fabio Mora, Global Packaging Director of the Ferrero Group, said, “The Ferrero Rocher eco-designed box is a clear example of our dedication to enhancing packaging circularity. We worked in close partnership with Milliken who brought their innovative and critical thinking to help reduce the environmental impact through the use of a new polypropylene material for the Ferrero Rocher box.”



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