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Evian unveils 100% rPET bottles using Loop Industries’ recycling technology
Source:Adsale Plastics Network    Editor:JK    Date:20.Oct.2021

evian has launched a new rPET prototype bottle using revolutionary technology from Loop Industries and renamed the bottles to ‘evian Loop’. Loop Industries' technology allows no and low value PET plastics (that will otherwise go to waste) to be recycled endlessly into new, virgin-like PET plastic.

 

The process uses innovative technology to break down plastic into its base building blocks, or monomers. The monomers are then purified and repolymerized into Loop PET plastic. This technology allows more plastic to be kept in use, reduces reliance on fossil fuels and avoids the creation of new plastic. 

 

The technology enables a continuous loop for recycling at large scale, meaning that all types of PET plastic waste – from discarded gym bags to flip flops, and even ocean, colored and opaque plastics, as well as polyester fibers – can be transformed into high quality plastic bottles.


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The prototype bottles have been renamed ‘evian Loop’.


evian’s partnership with Loop Industries spans four years, during which time Loop Industries worked on perfecting its technology for commercial production on a global scale. The partnership will see this pioneering technology rolled out across markets beginning in 2022 and is part of evian’s continuous effort to lead the shift and accelerate the development of innovative sustainable packaging solutions.

 

Shweta Harit, VP of Marketing at evian, stated, “A new era of sustainability, this latest innovation launch is a gamechanger and an important milestone on our ambitious sustainability journey. By partnering with Loop Industries, we can look to accelerate our drive to keep the use of virgin plastic to an absolute minimum, whilst also preserving the uniqueness and purity of our natural mineral water.”

 

Daniel Solomita, Founder and CEO of Loop Industries, said, “We are proud to announce an important milestone in the commercialization of our technology, with the first commercial production of consumer beverage bottles made entirely from Loop branded PET resin using 100% recycled content. We are particularly proud that this milestone is being achieved in partnership with iconic global beverage brand evian.”

 

This latest announcement follows a number of product innovations from evian as part of its circularity journey, including Label Free, Bottles made from Bottles, and most recently (re)new. (re)new was launched in several key markets earlier this year to help consumers looking to hydrate with natural mineral water at home dispenser; a collapsible bubble that contains 60% less plastic than a typical 1.5 liter water bottle1, whilst holding nearly 3 times the volume.

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