ALPLA has realized a carbon-optimized prototype solution as a showcase for future products with its innovative Canupak beauty care packaging.

The ultralight bottle is made entirely from recycled HDPE (rHDPE) sourced from the company’s own plants in the EU. It is also produced exclusively using renewable energies. ALPLA is therefore offering its customers further potential to reduce emissions as well as expertise for future developments.

Around 71% less carbon consumption than with comparable packaging types, complete recyclability of the bottle and cap, and a total weight of approximately just 14 grams.

ALPLA's Canupak beauty care packaging has around 71% less carbon consumption than with comparable packaging types.

"We are gradually reducing carbon emissions and are expanding our expertise across the board of processes, from design and production through to logistics," emphasized Karina Pölzl, Innovation Project Manager at ALPLA. "The carbon-optimised Canupak is the next milestone on the path to the sustainable packaging of the future."

The carbon footprint was calculated in cooperation with ClimatePartner. The product carbon footprint (PCF) comprises all the emissions throughout a product’s life cycle, including its disposal. The areas of package contents, retail and use phase were not taken into account as these are not relevant to the climate impacts of packaging.

As no clear standards currently exist for climate-neutral products and offsetting certificates, ALPLA is focusing on reducing emissions within its own sphere of influence.

"There is increasing demand for sustainable products – among our customers as well as the end consumers. Carbon-optimised packaging has a key part to play here. We already have the expertise and experience in producing future-oriented solutions," commented Philipp Lehner, ALPLA’s CEO.