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Avery Dennison to launch sustainable decorative linerless solutions at Labelexpo

Source:Adsale Plastics Network 2023-09-04

Avery Dennison will launch AD LinrSave and AD LinrConvert, the first generation of decorative linerless solutions enabled by patented micro-perforation technology, at Labelexpo Europe 2023 (11-14 September) in Brussels, Belgium.

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Avery Dennison will launch the first generation of decorative linerless solutions.


AD LinrSave and AD LinrConvert can greatly reduce label waste, decrease CO2 and water footprint while ensuring their functionality and shelf appeal of pressure-sensitive labels, as said.


Both solutions can be easily integrated into existing equipment. With up to 80% more labels per roll, the products offer more efficient process and fewer changeovers.

linerless label 2_480.jpg

The new solutions support up to 80% more label per roll.


These more sustainable linerless labels can easily and accurately be applied on a wide range of packaging types used in sectors including food and beverage, wine and spirits, and home and personal care.


Marking the next stage of the company’s linerless future, the two labelling solutions follow the launch of AD XeroLinr DT in April. The sustainable, linerless alternative for variable information (VI) labels has been proven to reduce 30% in CO2 and 40% in water, using the Carbon Trust Tool to measure environmental impact.


The company will also showcase its “connected” packaging with a series of labeled prototypes featuring RFID and NFC technology. Its connected product cloud platform also enables organizations to track and identify individual products accurately.


Besides its products exhibition, Avery Dennison will also host a series of 30-minute interactive “table talks” on the latest sustainability trends, tools and regulatory changes affecting the packaging industry at the exhibition.

Avery Dennison
· OQ Marketing (Shanghai) Co., Ltd. 
· FCS-Group 

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