INEOS Styrolution, a global leader in styrenics, announced that its sustainable Novodur ECO solutions has been selected by Hansgrohe, a leading global manufacturer of sanitary fittings and fixtures, for their next generation products.

Hansgrohe is one of the world’s largest producers of shower heads, hand-held showers and taps/faucets. As part of their challenge to reduce the company’s ecological footprint, the company decided to look at the materials used for the production of their sanitary fittings.

When considering the choice of materials, Hansgrohe has taken into accounts that its high quality standards is not to be compromised and adjustments to production has to be minimal.

Hansgrohe selectes INEOS Styrolution’s sustainable Novodur ECO for its chrome plated sanitary fittings.

INEOS Styrolution’s bio-attributed Novodur grades fulfill these demands as they offer identical properties as the conventional material, including surface quality, impact strength, high flowability and, in the case of Novodur ECO P2MC B50, suitability for electroplating.

The materials are also a plug-in solution not requiring any changes to the production setup. Besides, Novodur ECO B50 grades offer product carbon footprint (PCF) savings of up to 71%.

“We are extremely pleased that the transition to the new sustainable Novodur ECO P2MC B50 was very swift and completely hassle-free,” Frank Semling, Chief Operating Officer at Hansgrohe SE, said. “We are excited to be the first INEOS Styrolution customer in our industry to change to the new bio-attributed material.”

"We consider Hansgrohe to be a pioneer in many ways. They led the way to the design bathroom of the 21st century, and at the same time, they are committed to sustainable management and responsible business practices," Dr. Eike Jahnke, Vice President Specialties EMEA at INEOS Styrolution, remarked. “We will continue to develop sustainable styrenics ECO solutions for entrepreneurs like Hansgrohe. We are committed to deliver premium performance at reduced ecological footprint.”