Sony Honda Mobility participated in the just concluded CES 2023. Prior to the event opening to the public, the company unveiled its new brand “AFEELA” along with a prototype that demonstrates a new relationship between people and mobility.

As the company introduced, AFEELA expresses an interactive relationship where people “FEEL” mobility as an intelligent entity, and mobility “FEELs” people and society using sensing and network IT technologies.

Sony Honda Mobility's new brand “AFEELA”.

Visitors were impressed by the design of the prototype unveiled along with the new brand’s announcement. In particular, the "Media Bar" caught most of the attention as it enables interactive communication between mobility and people.

This new-era interface allows intelligent mobility to express itself to surrounding people, creating an interactive relationship even before getting on board.

AFEELA is designed with mobility services and entertainment.

Sony Honda Mobility held demonstration sessions so that people can experience its vision of creating a new relationship between people and mobility. Show visitors have experienced the new concept of mobility through the sessions.

Also, enhancing the value of mobility space, Sony Honda Mobility will expand it into entertainment and emotional space. To begin with, the company has begun exploring new possibilities in mobility with Epic Games.

Kim Libreri, CTO, Epic Games joined Sony Honda Mobility on stage to share his passion on the partnership, and how he looks forward to co-creating through the new partnership.