Lina Svensberg is Innovation Manager at Compare Foundation and DigitalWell Arena in Sweden and Lead Expert on Innovation Enhancing Procurement within the United Nations Economic Commission for Europe (UNECE). She is also part of the program office of SustainGov, a Swedish 10-year innovation initiative focused on reforming the public sector.
Her work explores how procurement can move beyond compliance and cost efficiency to become a strategic driver of circular economy transitions and market development. She works at the intersection of policy, practice and research, with a focus on integrating experimentation and collaboration across value networks.
She combines European policy developments with hands-on experience from procurement-driven innovation processes, offering reflections on how organizations can organize learning, flexibility, and scalable circular solutions in practice.
