When it comes to laundry, capsules are the fastest-growing format in the majority of the developed world. Now Unilever's biggest laundry brand, Dirt Is Good (DIG, also known as Persil, Skip and OMO) is launching a capsule that’s designed to deliver tough stain removal as well as significant reductions in carbon emissions and plastic waste.

The capsules have been reformulated and optimized for use in cold (20°C and below) and short laundry cycles. A move that reduces the manufacturing greenhouse gas emissions by 16% and will help consumers save up to 60% energy per use at home and equivalent greenhouse gas emissions associated with the use of the product, without compromising on the top cleaning performance of Dirt Is Good.

DIG’s capsules will be sold in a plastic-free, fully recyclable cardboard box, a move set to save around 6,000 tonnes of plastic per year, the equivalent in weight to 500 double-decker buses. Half the cardboard is recycled, the rest is from Forest Stewardship Council-certified forests.

Unilever launches capsules for use in cold and short laundry cycles.

The innovative box, designed in partnership with Graphic Packaging International, is built to lock out moisture even more effectively than current plastic packaging to prevent capsules from sticking together. It’s also easier to open and close, yet it's also child-safe and fully recyclable.

Through its Clean Future strategy, Unilever's ambition is to make its products the compelling choice for consumers by bringing real innovations to mass market products.

Dr. Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D, said, “The breakthrough formulation, format and packaging are the work of multiple R&D teams, and we couldn’t be prouder of the result. The new generation DIG capsule and packaging are truly industry leading.”

“Working together with Unilever, we are delighted to see our innovative packaging solution launch under this iconic brand around the world,” added Ralf Mack, Director of New Business Development, EU Consumer Products at Graphic Packaging International.

The global roll-out of the new capsules will first launch in France and will soon reach other brands in the range all over the world.

When it comes to laundry, capsules are the fastest-growing format in the majority of the developed world. Now Unilever's biggest laundry brand, Dirt Is Good (DIG, also known as Persil, Skip and OMO) is launching a capsule that’s designed to deliver tough stain removal as well as significant reductions in carbon emissions and plastic waste.

The capsules have been reformulated and optimized for use in cold (20°C and below) and short laundry cycles. A move that reduces the manufacturing greenhouse gas emissions by 16% and will help consumers save up to 60% energy per use at home and equivalent greenhouse gas emissions associated with the use of the product, without compromising on the top cleaning performance of Dirt Is Good.

DIG’s capsules will be sold in a plastic-free, fully recyclable cardboard box, a move set to save around 6,000 tonnes of plastic per year, the equivalent in weight to 500 double-decker buses. Half the cardboard is recycled, the rest is from Forest Stewardship Council-certified forests.

Unilever launches capsules for use in cold and short laundry cycles.

The innovative box, designed in partnership with Graphic Packaging International, is built to lock out moisture even more effectively than current plastic packaging to prevent capsules from sticking together. It’s also easier to open and close, yet it's also child-safe and fully recyclable.

Through its Clean Future strategy, Unilever's ambition is to make its products the compelling choice for consumers by bringing real innovations to mass market products.

Dr. Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D, said, “The breakthrough formulation, format and packaging are the work of multiple R&D teams, and we couldn’t be prouder of the result. The new generation DIG capsule and packaging are truly industry leading.”

“Working together with Unilever, we are delighted to see our innovative packaging solution launch under this iconic brand around the world,” added Ralf Mack, Director of New Business Development, EU Consumer Products at Graphic Packaging International.

The global roll-out of the new capsules will first launch in France and will soon reach other brands in the range all over the world.