onTop cosmetics has launched its Renewal Oil Cream, the first of its four core facial cream products to feature packaging made from Eastman Cristal Renew copolyester with 50% certified recycled content.

onTop cosmetics is the first Chinese beauty brand to use Cristal Renew, a sustainable resin powered by Eastman's molecular recycling technologies. This skin care packaging is the result of the close collaboration between onTop's value chain partners — WWP Beauty and molecular recycling pioneer Eastman.

onTop worked with WWP Beauty to develop the primary packaging for version 2.0 of their Renewal Oil Cream, recognized by Mintel as an "Innovative Product" in January 2022.

In collaboration with Eastman and WWP Beauty, onTop brings its innovative Renewal Oil Cream with molecular-recycled packaging to Chinese consumers.

For the onTop Renewal Oil Cream, WWP Beauty saw an opportunity to design packaging as innovative as the product inside. They were looking for sustainable packaging that would take their skin care product to the next level.

Eastman's Cristal Renew, made with molecular recycling technology that uses plastic waste as feedstock instead of fossil resources, fit the bill. These technologies break down plastic waste to its fundamental building blocks and use them to create new, high-performance materials.

As a result, Cristal Renew offers brands the same level of performance and design freedom they have come to expect from Eastman's resins for cosmetic packaging. It also delivers significant environmental benefits, including landfill diversion and reduced greenhouse gas emissions.

For WWP Beauty, the collaboration with Eastman and onTop provided a platform to demonstrate how they can help their customers harness the latest material innovations to elevate the sustainability of their products.

The recycled content in Eastman Renew products carries ISCC Plus, providing brands with the transparency and trustworthiness that come from independent, third-party verification of recycled content claims.

"We are excited to be part of this product launch with onTop and WWP Beauty and thrilled to see how Cristal Renew is enhancing the sustainability of such an innovative product," stated Tara Cary, cosmetics and personal care packaging market manager for Eastman.

onTop cosmetics has launched its Renewal Oil Cream, the first of its four core facial cream products to feature packaging made from Eastman Cristal Renew copolyester with 50% certified recycled content.

onTop cosmetics is the first Chinese beauty brand to use Cristal Renew, a sustainable resin powered by Eastman's molecular recycling technologies. This skin care packaging is the result of the close collaboration between onTop's value chain partners — WWP Beauty and molecular recycling pioneer Eastman.

onTop worked with WWP Beauty to develop the primary packaging for version 2.0 of their Renewal Oil Cream, recognized by Mintel as an "Innovative Product" in January 2022.

In collaboration with Eastman and WWP Beauty, onTop brings its innovative Renewal Oil Cream with molecular-recycled packaging to Chinese consumers.

For the onTop Renewal Oil Cream, WWP Beauty saw an opportunity to design packaging as innovative as the product inside. They were looking for sustainable packaging that would take their skin care product to the next level.

Eastman's Cristal Renew, made with molecular recycling technology that uses plastic waste as feedstock instead of fossil resources, fit the bill. These technologies break down plastic waste to its fundamental building blocks and use them to create new, high-performance materials.

As a result, Cristal Renew offers brands the same level of performance and design freedom they have come to expect from Eastman's resins for cosmetic packaging. It also delivers significant environmental benefits, including landfill diversion and reduced greenhouse gas emissions.

For WWP Beauty, the collaboration with Eastman and onTop provided a platform to demonstrate how they can help their customers harness the latest material innovations to elevate the sustainability of their products.

The recycled content in Eastman Renew products carries ISCC Plus, providing brands with the transparency and trustworthiness that come from independent, third-party verification of recycled content claims.

"We are excited to be part of this product launch with onTop and WWP Beauty and thrilled to see how Cristal Renew is enhancing the sustainability of such an innovative product," stated Tara Cary, cosmetics and personal care packaging market manager for Eastman.