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Home > News > Packaging

Amcor's product rebranding highlights more sustainable packaging options

Source：Adsale Plastics Network Date ：2022-06-17 Editor ：JK

Amcor, a global leader in developing and producing responsible packaging solutions, has unveiled a product rebrand designed to give customers a clearer, holistic view of its growing portfolio of more sustainable packaging solutions.

The redesign of Amcor’s innovative product portfolio highlights three key benefits for customers: advanced solutions in more sustainable packaging; product functionality and differentiated solutions for high growth market segments such as healthcare, dairy and protein; and performance characteristics across a wide range of material options.

“Our customers require packaging that meets their needs in terms of functionality and performance, with a broad choice of high-performing material options and that delivers outstanding sustainability benefits,” said Peter Konieczny, Amcor’s Chief Commercial Officer. “Our rebranding design makes it easy for customers to find the best packaging solution to grow and strengthen their brand.”

A clear example of the benefits of Amcor’s new branding is indeed sustainability. The company has brought to market hundreds of more sustainable solutions, with benefits ranging from the materials from which the product is made to what happens after its use.

Packaging options with more sustainable features are identified as Amcor EcoGuard brand.

From now on, all packaging options with more sustainable features are easily identified with the new Amcor EcoGuard brand. Similarly, the new designs allow customers to easily identify the features, benefits and functionalities that best meet their product requirements and consumer needs.

For this initiative, the company partnered with outside branding experts to bring to life and integrate the company’s unique promises in its product portfolio. The rebranding established a brand foundation that could showcase Amcor’s innovative and diverse portfolio of solutions and that would grow and expand as new platforms and differentiated solutions are introduced to the market.

The initiative further complements Amcor’s recently announced investments in more innovative platforms such as AmFiber, and AmLite, as well as more sustainable and differentiated solutions in growing markets such as healthcare, protein, pet food and coffee.