Home

Search History

Clear History

Hot Searches

Change

Subscribe eNews

Once A Week Once Every Two Weeks

Applications

Berry’s to-go cups with fully recyclable PP receive Recyclability Recognition

India allows use of specific recycled plastics in food packaging

AutoFlight breaks ground for manufacturing facility in Wuhan, China

Products

(Sourcing guide) How to choose “value for money” molds and dies? A guide to Chinese suppliers

Perstorp and BRB inaugurate new specialty chemicals laboratory in Shanghai

Mitsubishi Chemical to expand production capacity of flame-retardant compound

Activities

Round Table at Fakuma 2023: “Plastic – Recyclable Rather Than Problem Material!”
ArabPlast 2023 – The Success Journey Continues………..
GREAT NEWS! INAPA 2023 IS COMING BACK 24 - 26 May 2023 at JIExpo Jakarta, Indonesia

Pictorial

Webinars

[Mandarin] JSW webinar

[English] Haitian webinar

Next-generation flame-retardant medical polycarbonate solutions for housing applications

Conferences

13th Edition CPRJ Plastics in Packaging Conference and Showcase

7th Edition CPRJ Medical Plastics and Rubber Conference and Showcase

14th Edition CPRJ Plastics in Automotive Conference and Showcase

Industry Topic

ASEAN: The Next Manufacturing Hub

Innovative and Sustainable Packaging

Green Plastics: News & Insights

CHINAPLAS

CHINAPLAS 2025 Focus

CHINAPLAS 2024 Focus

CHINAPLAS 2023 Focus

Exhibition Topic

CHINA INSIGHT

Fakuma 2024 Highlights

K 2022 FOCUS

News Videos

ZHEJIANG XIANGQI: Decoding new benchmark for efficiency and automation in smart manufacturing

What solutions did overseas buyers look for at CHINAPLAS 2025?

See the Power of Precision. Explore USEON’s New Factory — Aerial View of Innovation in Action!

Conference Videos

【Mandarin session:Webinar playback】Covestro: Next-generation flame-retardant medical polycarbonate solutions for housing applications

【Mandarin session:Webinar playback】Covestro: RE Material Solutions: Empowering electronics industry to fulfill new EPEAT standards and lower carbon footpint

【Mandarin session:Webinar playback】Covestro: Covestro's CMF Trends 2025+: Electronics, Automotive and Healthcare

Corporate/Product Videos

Jiangsu Liside New Material Co., Ltd.

Dow 45 years in China

Carbon Removal and Carbon Emission Reduction Tech Solution——Yuanchu Technology (Beijing) Co. Ltd.

Exhibition

Playback TECHHUB 2025@CPRJ Live Streaming for CHINAPLAS

Playback TECHHUB@CPRJ Live Streaming for CHINAPLAS

Events

Playback On April 14, the "6th Edition CHINAPLAS x CPRJ Plastics Recycling and Circular Economy Conference and Showcase" at the Crowne Plaza Shenzhen Nanshan is currently being livestreamed!

Playback 5th Edition CHINAPLAS x CPRJ Plastics Recycling and Circular Economy Conference and Showcase

News

Events

SPE Asia

Special

Live

eNews

eBook

Event Calendar

Survey

CHINA FOCUS

Comment
(0)

Home > News > Packaging

Lids of Shiseido new brand made with biodegradable material

Source：Adsale Plastics Network Date ：2022-05-16 Editor ：JK

Shiseido has unveiled a new beauty brand Ulé, focused on botanical, conscious beauty. The brand grows its plant ingredients at the Ulé Eco-Farm, near Paris, to ensure the purity of the ingredients and supply chains that are as short as possible.

Indoor and high-tech, the vertical farm is an agricultural and technological breakthrough in terms of eco-responsibility, efficiency and safety. The technology also allows for full traceability of the plants.

“We are the first skincare brand to create the future of botanical beauty powered by vertical farming. Here in France, we cultivate and extract ultra-potent whole plants from around the world at our proprietary Ulé Eco-Farm. This allows us to maintain the shortest supply chain possible and lessen our environmental impact while ensuring the freshness of our plants,” says Lindsay Azpitarte, New Brand Development Vice President from Ulé.

Lids of Shiseido beauty brand Ulé are made with sustainable Sulapac material.

100% of Ulé formulas and packaging is made in France. Ulé also minimizes its environmental impact with ultra-light bottles and ecological, bio-based lids made with materials that biodegrade without leaving permanent microplastics behind. They are made of wood chips from industrial side streams and plant-based binders.

This unique material has been developed by the Finnish innovation startup Sulapac. All eight of Ule's products, consisting of serums, mists and creams, have lids made with Sulapac materials. The launch of Ulé marks the largest product range to date using Sulapac’s solutions.

“Ulé and Sulapac share a deep respect for nature and a commitment to protect it while also having the ambitious goal of creating the highest quality of product for the users. Our collaboration on this project began in early 2021, and it moved very fast from initial discussions to packaging development and testing, and final approval for the spring launch,” told Dr. Suvi Haimi, CEO and Co-founder of Sulapac.

The result is a beautiful, two-color lid with Sulapac Arctic white and a custom-made green color. Also, Ulé has utilized the Sulapac Barrier innovation which is the world’s first material for water-based products that biodegrades without leaving permanent microplastics behind, Dr. Suvi Haimi added.

In the cosmetics industry, the development of new products and their packaging is often an endeavor that can take several years. Therefore, this collaboration is a great example for companies considering new material alternatives. There are novel drop-in solution materials, like Sulapac, that enable efficient, eco-friendly packaging development. New packaging can be achieved even within a year.