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Home > News > Packaging

Lids of Shiseido new brand made with biodegradable material

Source：Adsale Plastics Network Date ：2022-05-16 Editor ：JK

Shiseido has unveiled a new beauty brand Ulé, focused on botanical, conscious beauty. The brand grows its plant ingredients at the Ulé Eco-Farm, near Paris, to ensure the purity of the ingredients and supply chains that are as short as possible.

Indoor and high-tech, the vertical farm is an agricultural and technological breakthrough in terms of eco-responsibility, efficiency and safety. The technology also allows for full traceability of the plants.

“We are the first skincare brand to create the future of botanical beauty powered by vertical farming. Here in France, we cultivate and extract ultra-potent whole plants from around the world at our proprietary Ulé Eco-Farm. This allows us to maintain the shortest supply chain possible and lessen our environmental impact while ensuring the freshness of our plants,” says Lindsay Azpitarte, New Brand Development Vice President from Ulé.

Lids of Shiseido beauty brand Ulé are made with sustainable Sulapac material.

100% of Ulé formulas and packaging is made in France. Ulé also minimizes its environmental impact with ultra-light bottles and ecological, bio-based lids made with materials that biodegrade without leaving permanent microplastics behind. They are made of wood chips from industrial side streams and plant-based binders.

This unique material has been developed by the Finnish innovation startup Sulapac. All eight of Ule's products, consisting of serums, mists and creams, have lids made with Sulapac materials. The launch of Ulé marks the largest product range to date using Sulapac’s solutions.

“Ulé and Sulapac share a deep respect for nature and a commitment to protect it while also having the ambitious goal of creating the highest quality of product for the users. Our collaboration on this project began in early 2021, and it moved very fast from initial discussions to packaging development and testing, and final approval for the spring launch,” told Dr. Suvi Haimi, CEO and Co-founder of Sulapac.

The result is a beautiful, two-color lid with Sulapac Arctic white and a custom-made green color. Also, Ulé has utilized the Sulapac Barrier innovation which is the world’s first material for water-based products that biodegrades without leaving permanent microplastics behind, Dr. Suvi Haimi added.

In the cosmetics industry, the development of new products and their packaging is often an endeavor that can take several years. Therefore, this collaboration is a great example for companies considering new material alternatives. There are novel drop-in solution materials, like Sulapac, that enable efficient, eco-friendly packaging development. New packaging can be achieved even within a year.