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Home > News > Packaging

LVMH Beauty to develop sustainable packaging with Avantium’s PEF

Source：Adsale Plastics Network Date ：2022-03-11 Editor ：JK

Avantium announces that the world's luxury goods leader LVMH Group and Avantium have agreed to further explore the potential of Avantium’s 100% plant-based, recyclable polymer PEF (polyethylene furanoate) as a sustainable packaging solution for LVMH beauty brands.

 

To this end, LVMH Beauty will be the first luxury cosmetic company to join the PEFerence consortium, further enabling the commercial introduction of PEF to the cosmetics market.

 

The PEFerence consortium, coordinated by Avantium, aims to replace a significant share of fossilbased polyesters with the novel, sustainable polymer PEF. PEF is a plant-based, highly recyclable plastic, with good performance properties compared to today’s widely used petroleum-based packaging materials.


1.jpg

LVMH Beauty joins Avantium’s PEFerence consortium to develop sustainable packaging for perfumes and cosmetics.


Joining the PEFerence consortium supports the ambitions of LVMH Group’s social and environmental strategy “LIFE 360” (LVMH Initiative for the Environment), and the company’s target of zero plastic from virgin fossil feedstock.

 

“LVMH Beauty is always looking for sustainable materials with superior performance for our luxury products as part of our sustainability strategy,” stated Claude Martinez, Executive President and Managing Director, Beauty Division of LVMH Group. “The environmental and performance features of PEF are unique and very promising to meet our sustainable packaging goals, which is why LVMH Beauty decided to join the PEFerence consortium.”

 

Tom van Aken, Avantium CEO, commented, “We are pleased with the decision of LVMH to join the PEFerence consortium, demonstrating the importance of our mutual work to develop packaging solutions for a circular and sustainable future. We look forward continuing and expanding our collaboration with LVMH Beauty for many years to come.”

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Source：Adsale Plastics Network Date ：2022-03-11 Editor ：JK

Avantium announces that the world's luxury goods leader LVMH Group and Avantium have agreed to further explore the potential of Avantium’s 100% plant-based, recyclable polymer PEF (polyethylene furanoate) as a sustainable packaging solution for LVMH beauty brands.

 

To this end, LVMH Beauty will be the first luxury cosmetic company to join the PEFerence consortium, further enabling the commercial introduction of PEF to the cosmetics market.

 

The PEFerence consortium, coordinated by Avantium, aims to replace a significant share of fossilbased polyesters with the novel, sustainable polymer PEF. PEF is a plant-based, highly recyclable plastic, with good performance properties compared to today’s widely used petroleum-based packaging materials.


1.jpg

LVMH Beauty joins Avantium’s PEFerence consortium to develop sustainable packaging for perfumes and cosmetics.


Joining the PEFerence consortium supports the ambitions of LVMH Group’s social and environmental strategy “LIFE 360” (LVMH Initiative for the Environment), and the company’s target of zero plastic from virgin fossil feedstock.

 

“LVMH Beauty is always looking for sustainable materials with superior performance for our luxury products as part of our sustainability strategy,” stated Claude Martinez, Executive President and Managing Director, Beauty Division of LVMH Group. “The environmental and performance features of PEF are unique and very promising to meet our sustainable packaging goals, which is why LVMH Beauty decided to join the PEFerence consortium.”

 

Tom van Aken, Avantium CEO, commented, “We are pleased with the decision of LVMH to join the PEFerence consortium, demonstrating the importance of our mutual work to develop packaging solutions for a circular and sustainable future. We look forward continuing and expanding our collaboration with LVMH Beauty for many years to come.”

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LVMH Beauty to develop sustainable packaging with Avantium’s PEF

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