In its new Decorative Coatings Trends for 2022, Clariant launches “golden” palette, featuring 40 new shades that reflect four different phases of natural human behaviors in the new world.

Clariant reveals its 2022 Color of the Year & new decorating shades to match new behavior trends.

“Now close to the end of another slowed-down year, we’re really craving what comes next, for the chance to move forward and re-experience life following the intense focus on our behaviors, lifestyles and desires,” commented Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant.

In phase 1, “memotions”, a rather calm color selection with some poppy color accents. This palette includes Color of the Year “memory gold”, an antique gold tone with just the right touch of luxury.

“memotions”

SHINEDECOR C393, a brand-new, ready-to-use gold pearlescent effect pigment concentrate for waterborne paints.

The shade was formulated with Clariant pigment preparations and was mixed with SHINEDECOR C393, a brand new ready-to-use gold pearlescent effect pigment concentrate for waterborne paints from Clariant’s styling partner, Eckart, to achieve the final antique and sparkling golden tone.

Phase 2 is “wembrace”, where the color scheme becomes more colorful while staying with calmer, naturally driven colors like greens, beiges and blues.

“wembrace”

In phase 3 “wescalate”, the palette evolves to become yet more colorful again. Blue tones continue to be dominant, but are accompanied by intense shades such as pink, orange and turquoise – ideal as accent colors to create a focal point without overwhelming the room.

“wescalate”

Finally, within the “metox” palette, very calm colors which are more on the cold side can be found. Grays, blues, green and beige are the key colors that can be used for full color schemes in people's homes. Because, after all this building excitement has waned, it’s time to settle back down to who we really are.

“metox”

All shades in golden are formulated with Clariant's Colanyl 500 waterborne pigment preparations which enable consumers to match any color they choose in modern architectural paints and plasters.

The resin-free and low VOC range combines the advantages of broad compatibility in waterborne architectural coatings and suitability for Point-of-Sale and In-Plant tinting. Colanyl 500 is manufactured without using alkyl phenol ethoxylated additives (APEO) and meets the requirements of the official VOC test norm DIN EN ISO 11890-2 (Directive 2004/42/EC).

In its new Decorative Coatings Trends for 2022, Clariant launches “golden” palette, featuring 40 new shades that reflect four different phases of natural human behaviors in the new world.

Clariant reveals its 2022 Color of the Year & new decorating shades to match new behavior trends.

“Now close to the end of another slowed-down year, we’re really craving what comes next, for the chance to move forward and re-experience life following the intense focus on our behaviors, lifestyles and desires,” commented Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant.

In phase 1, “memotions”, a rather calm color selection with some poppy color accents. This palette includes Color of the Year “memory gold”, an antique gold tone with just the right touch of luxury.

“memotions”

SHINEDECOR C393, a brand-new, ready-to-use gold pearlescent effect pigment concentrate for waterborne paints.

The shade was formulated with Clariant pigment preparations and was mixed with SHINEDECOR C393, a brand new ready-to-use gold pearlescent effect pigment concentrate for waterborne paints from Clariant’s styling partner, Eckart, to achieve the final antique and sparkling golden tone.

Phase 2 is “wembrace”, where the color scheme becomes more colorful while staying with calmer, naturally driven colors like greens, beiges and blues.

“wembrace”

In phase 3 “wescalate”, the palette evolves to become yet more colorful again. Blue tones continue to be dominant, but are accompanied by intense shades such as pink, orange and turquoise – ideal as accent colors to create a focal point without overwhelming the room.

“wescalate”

Finally, within the “metox” palette, very calm colors which are more on the cold side can be found. Grays, blues, green and beige are the key colors that can be used for full color schemes in people's homes. Because, after all this building excitement has waned, it’s time to settle back down to who we really are.

“metox”

All shades in golden are formulated with Clariant's Colanyl 500 waterborne pigment preparations which enable consumers to match any color they choose in modern architectural paints and plasters.

The resin-free and low VOC range combines the advantages of broad compatibility in waterborne architectural coatings and suitability for Point-of-Sale and In-Plant tinting. Colanyl 500 is manufactured without using alkyl phenol ethoxylated additives (APEO) and meets the requirements of the official VOC test norm DIN EN ISO 11890-2 (Directive 2004/42/EC).