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Home > News > Packaging

Herbal Essences presents packaging made from Eastman's recycled plastic

Source：Adsale Plastics Network Date ：2021-11-30 Editor ：JK

Eastman and Procter & Gamble (P&G) announce that Herbal Essences will be the first P&G brand to use Eastman Renew molecular-recycled plastic in its packaging. Herbal Essences introduced five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified recycled plastic in November.

In August, P&G and Eastman announced a landmark agreement to collaborate on initiatives that will advance the recycling of more materials, encourage recycling behavior and prevent plastic from going to waste.

The launch of Herbal Essences in packaging from Eastman Renew materials, timed to coincide with America Recycles Day on November 15, is the first concrete step the companies are taking to leverage Eastman's molecular recycling technologies and advance their shared commitment to the circular economy.

Herbal Essences introduces new packaging with Eastman Renew resins.

Five Herbal Essences bio:renew sulfate-free collections, including the Aloe Vera lineup, are upgraded to Eastman Renew materials. These will be followed by two new collections coming to market in January 2022. These new packages will also include standardized How2Recycle labels to clarify recycling instructions and encourage recycling behavior.

"Making this package change to Eastman Renew materials reduces the brand's dependence on virgin plastic and helps us bring the world one step closer to making plastic a circular resource. By including the standard How2Recycle label, Herbal Essences is encouraging people to recycle their empty bottles," stated Rachel Zipperian, Herbal Essences principal scientist.

"We are excited to see our partnership with Procter & Gamble reach consumers' hands with the launch of these Herbal Essences packages," remarked Chris Layton, Eastman sustainability director for plastics and circular solutions. "We are delivering solutions to the plastic waste problem right now and look forward to the continued collaboration with P&G as a leading partner."