DOW announced the ground-breaking commercialization of recyclable toothpaste tubes developed and manufactured in Asia Pacific and used by major consumer brands is now available on store shelves around the world.

The company worked closely with leading global toothpaste brands to bring the new sustainable solution into mass production. Coupled with responsible disposal and recycling infrastructure, this solution could help reduce the number of used toothpaste tubes entering landfills.

Unrecyclable toothpaste tubes account for an estimated 100,000 tons of waste each year. However, making the tubes recyclable was a technically challenging endeavor. Since toothpaste is sensitive to oxygen and humidity, toothpaste manufacturers traditionally use tubes made from a combination of different plastics as well as a layer of aluminum, making the packaging nearly impossible to recycle.

Dow announced the commercialization of recyclable toothpaste tubes.

Using high-performance polyethylene-based technology that meets the same stringent performance requirements as traditional multilayer tubes, Dow's new packaging solution solves the recyclability issue by removing the aluminum layer while protecting the integrity of toothpaste products. It also offers printability thereby enabling brand owners to design for shelf appeal.

"Dow has made a commitment that 100% of what we sell into packaging applications must be reusable or recyclable by 2035," said Diego Donoso, president of Dow Packaging & Specialty Plastics. "Recyclable toothpaste tubes represent another advancement in our commitment to drive circular economy solutions together with our customers around the world."

In addition to toothpaste tubes, Dow has also launched several all-PE flexible packaging solutions, which have gained adoption by leading Fast-Moving Consumer Goods (FMCG) brand partners.

DOW announced the ground-breaking commercialization of recyclable toothpaste tubes developed and manufactured in Asia Pacific and used by major consumer brands is now available on store shelves around the world.

The company worked closely with leading global toothpaste brands to bring the new sustainable solution into mass production. Coupled with responsible disposal and recycling infrastructure, this solution could help reduce the number of used toothpaste tubes entering landfills.

Unrecyclable toothpaste tubes account for an estimated 100,000 tons of waste each year. However, making the tubes recyclable was a technically challenging endeavor. Since toothpaste is sensitive to oxygen and humidity, toothpaste manufacturers traditionally use tubes made from a combination of different plastics as well as a layer of aluminum, making the packaging nearly impossible to recycle.

Dow announced the commercialization of recyclable toothpaste tubes.

Using high-performance polyethylene-based technology that meets the same stringent performance requirements as traditional multilayer tubes, Dow's new packaging solution solves the recyclability issue by removing the aluminum layer while protecting the integrity of toothpaste products. It also offers printability thereby enabling brand owners to design for shelf appeal.

"Dow has made a commitment that 100% of what we sell into packaging applications must be reusable or recyclable by 2035," said Diego Donoso, president of Dow Packaging & Specialty Plastics. "Recyclable toothpaste tubes represent another advancement in our commitment to drive circular economy solutions together with our customers around the world."

In addition to toothpaste tubes, Dow has also launched several all-PE flexible packaging solutions, which have gained adoption by leading Fast-Moving Consumer Goods (FMCG) brand partners.