Beko, Europe's leading home appliance brand, held a virtual showcase of its eco-friendly appliances to raise awareness of its sustainability mission. During the event, the company shared a Europe-wide survey on people's attitudes and concerns about sustainability.

The study discovered that human environmental damage is perceived as the most critical threat to a sustainable planet by all respondents, followed by the plastic issue, then infectious diseases. Extreme weather comes next, followed by natural disasters, natural resource crisis, biodiversity loss, food waste and lastly water stress.

Beko has therefore unveiled seven sustainable products including a washing machine/washer dryer, oven, tumble dryer, refrigerator, espresso coffee maker and dishwasher to help consumers reduce their impact on the environment.

Beko's new products use recycled materials, bio-composites and detergent saving technologies.

Hakan Bulgurlu, CEO of Arçelik, Beko's parent company, said, "Our goals in sustainability and our leading efforts in innovation are two great parts of the same whole. Their evolution depends on each other. It is up to us to find better, more environmentally conscious ways of conducting our lives. With a series of eco-friendly Beko appliances, customers can now fully equip a sustainable home."

Arçelik's CMO, Zeynep Yalım Uzun, brought up, "Beko's brand purpose is empowering future generations to live healthier lives, which is only possible by living more sustainably and working towards a healthier planet. All of our actions and every product we use has an impact on nature. So, beyond this seven-product portfolio, we are eager to adapt our existing technologies to make all our appliances more environmentally friendly too."

"At Beko, we are passionate about democratizing technology, making it affordable and ensuring that as many people as possible have access to it. By integrating sustainability into our business model and throughout everything we do, we strive to reduce human environmental damage by developing high-performance, durable, affordable home appliances that are also eco-friendly," added Arçelik's CCO Ragıp Balcıoğlu.

Features of some of the products:

EcoTub Washing Machine & Washer Dryer 

• Plastic waste transformed into a valuable alternative raw material

• Approximately up to 60 recycled 0.5L PET bottles used in the tubs of washing machines and washer dryers on certain models

• Recycled PET flakes used along with other plastics and additives without an effect on the tub's effective performance

• World's first example of this type of application in home appliances

• This eco-friendly new manufacturing method significantly lowers carbon dioxide emissions

• Since the beginning of this project in 2017, 58 million plastic bottles have been recycled with a reduction of CO2 emissions by almost 2,200 tons

EcoFiber Oven 

• A sustainable material from recycled fishnet waste and industrial thread waste

• 5% recycled fishnet waste and 65% industrial thread waste used in plastic parts such as door decor plastic and display cover

• 50% of the BI Oven inner display cover made from industrial thread waste

BioCycle Refrigerator 

• Durable components composed of bio-based plastics

• Eggtrays made from eggshell wastes and bioplastics

• Each fridge's two eggtrays*** contain eggshell waste from 5 eggs.

• The fan cover is 100% bio-based plastics (33gr) from sustainable resources such as corn starch or sugarcane

• The door seal is 25% bio-based (soybean oil) materials (195 gr)

Beko, Europe's leading home appliance brand, held a virtual showcase of its eco-friendly appliances to raise awareness of its sustainability mission. During the event, the company shared a Europe-wide survey on people's attitudes and concerns about sustainability.

The study discovered that human environmental damage is perceived as the most critical threat to a sustainable planet by all respondents, followed by the plastic issue, then infectious diseases. Extreme weather comes next, followed by natural disasters, natural resource crisis, biodiversity loss, food waste and lastly water stress.

Beko has therefore unveiled seven sustainable products including a washing machine/washer dryer, oven, tumble dryer, refrigerator, espresso coffee maker and dishwasher to help consumers reduce their impact on the environment.

Beko's new products use recycled materials, bio-composites and detergent saving technologies.

Hakan Bulgurlu, CEO of Arçelik, Beko's parent company, said, "Our goals in sustainability and our leading efforts in innovation are two great parts of the same whole. Their evolution depends on each other. It is up to us to find better, more environmentally conscious ways of conducting our lives. With a series of eco-friendly Beko appliances, customers can now fully equip a sustainable home."

Arçelik's CMO, Zeynep Yalım Uzun, brought up, "Beko's brand purpose is empowering future generations to live healthier lives, which is only possible by living more sustainably and working towards a healthier planet. All of our actions and every product we use has an impact on nature. So, beyond this seven-product portfolio, we are eager to adapt our existing technologies to make all our appliances more environmentally friendly too."

"At Beko, we are passionate about democratizing technology, making it affordable and ensuring that as many people as possible have access to it. By integrating sustainability into our business model and throughout everything we do, we strive to reduce human environmental damage by developing high-performance, durable, affordable home appliances that are also eco-friendly," added Arçelik's CCO Ragıp Balcıoğlu.

Features of some of the products:

EcoTub Washing Machine & Washer Dryer 

• Plastic waste transformed into a valuable alternative raw material

• Approximately up to 60 recycled 0.5L PET bottles used in the tubs of washing machines and washer dryers on certain models

• Recycled PET flakes used along with other plastics and additives without an effect on the tub's effective performance

• World's first example of this type of application in home appliances

• This eco-friendly new manufacturing method significantly lowers carbon dioxide emissions

• Since the beginning of this project in 2017, 58 million plastic bottles have been recycled with a reduction of CO2 emissions by almost 2,200 tons

EcoFiber Oven 

• A sustainable material from recycled fishnet waste and industrial thread waste

• 5% recycled fishnet waste and 65% industrial thread waste used in plastic parts such as door decor plastic and display cover

• 50% of the BI Oven inner display cover made from industrial thread waste

BioCycle Refrigerator 

• Durable components composed of bio-based plastics

• Eggtrays made from eggshell wastes and bioplastics

• Each fridge's two eggtrays*** contain eggshell waste from 5 eggs.

• The fan cover is 100% bio-based plastics (33gr) from sustainable resources such as corn starch or sugarcane

• The door seal is 25% bio-based (soybean oil) materials (195 gr)