Clariant, a world’s leading pigment producers, has released its new Automotive Styling Shades 2025 Trendbook, including an interactive digital version for the first time.

The Trendbook, published every two years, highlights how globalization has made color preference more uniform worldwide than it was 20 years ago, with white still the most preferred shade in 2020 rounding off ten years of uninterrupted dominance. Yet, as people around the globe look for joy, beauty and cultural sharing after the impacts of the pandemic color is back in the air.

Cover of Clariant’s brand new Automotive Styling Shades 2025 Trendbook.

“The 2025 edition is focused on ‘color meets culture’, exploring the inspiration and emotion that color brings to our lives and forecasting brilliant shades and metallic effects in a diverse range of color families,” said Bernhard Stengel-Rutkowski, Technical Manager Automotive Coatings at Clariant.

Clariant forecasts color formulations synergizing with new mobility trends in Automotive Styling Shades 2025 Trendbook.

Pushing the boundaries of traditional formulation knowledge, Clariant’s organic pigments are helping to solve some of the coatings formulation challenges posed by new, disruptive technologies. These include how to improve near infra-red reflectance to make dark cars detectable by LIDAR technology, essential for the safety of autonomous vehicles, or the formulation of brilliant shades when metallic effect pigments are combined with colored organic pigments.

For the first time, Clariant is launching a virtual version of the Trendbook along with the brand-new online and interactive Car Color Configurator, offering customers a collection of 28 new trend shades for automotive coatings.

Clariant’s first interactive Car Color Configurator offering customers a collection of 28 new trend shades for automotive coatings which can be virtually selected and applied onto different car models and viewed in different settings.

With the launch of this cutting-edge tool Clariant has combined its pigment and color formulation expertise with trend scouting and made those shades available digitally.

More about Clariant’s range of organic pigments for Automotive Coatings in general, and in particular about how the featured “Pigments in focus” Hostaperm Brown HFR 01, Hostaperm Blue BT-729-D & Hostaperm Blue BT-728-D synergize with new effect pigments in gold, orange, red and black, are available on the company's website.

Clariant, a world’s leading pigment producers, has released its new Automotive Styling Shades 2025 Trendbook, including an interactive digital version for the first time.

The Trendbook, published every two years, highlights how globalization has made color preference more uniform worldwide than it was 20 years ago, with white still the most preferred shade in 2020 rounding off ten years of uninterrupted dominance. Yet, as people around the globe look for joy, beauty and cultural sharing after the impacts of the pandemic color is back in the air.

Cover of Clariant’s brand new Automotive Styling Shades 2025 Trendbook.

“The 2025 edition is focused on ‘color meets culture’, exploring the inspiration and emotion that color brings to our lives and forecasting brilliant shades and metallic effects in a diverse range of color families,” said Bernhard Stengel-Rutkowski, Technical Manager Automotive Coatings at Clariant.

Clariant forecasts color formulations synergizing with new mobility trends in Automotive Styling Shades 2025 Trendbook.

Pushing the boundaries of traditional formulation knowledge, Clariant’s organic pigments are helping to solve some of the coatings formulation challenges posed by new, disruptive technologies. These include how to improve near infra-red reflectance to make dark cars detectable by LIDAR technology, essential for the safety of autonomous vehicles, or the formulation of brilliant shades when metallic effect pigments are combined with colored organic pigments.

For the first time, Clariant is launching a virtual version of the Trendbook along with the brand-new online and interactive Car Color Configurator, offering customers a collection of 28 new trend shades for automotive coatings.

Clariant’s first interactive Car Color Configurator offering customers a collection of 28 new trend shades for automotive coatings which can be virtually selected and applied onto different car models and viewed in different settings.

With the launch of this cutting-edge tool Clariant has combined its pigment and color formulation expertise with trend scouting and made those shades available digitally.

More about Clariant’s range of organic pigments for Automotive Coatings in general, and in particular about how the featured “Pigments in focus” Hostaperm Brown HFR 01, Hostaperm Blue BT-729-D & Hostaperm Blue BT-728-D synergize with new effect pigments in gold, orange, red and black, are available on the company's website.