Beauty brand LUMENE is launching its latest skin care innovation, Nordic Hydra Birch Dew Jelly, in equally innovative sustainable packaging. LUMENE chose Eastman Cristal One E Renew, a recyclable resin with molecularly recycled content that is specifically designed for extrusion blow molding (EBM).

Cristal One E is Eastman’s latest addition to its Cristal One portfolio, giving brands the brilliance and luster of glass with rigid, thick-wall construction for EBM that is not typically achievable with conventional recycled resins.

“LUMENE’s ambition is to have 80% of its packaging made of recycled or recyclable materials by the end of 2025. When developing this two-in-one hydrating skin care product, we were looking for a sustainable packaging option that would not compromise on the product presentation,” said Julia Vlasova, global senior brand manager at LUMENE.

Lumene worked with REBHAN to bring the first Cristal One E Renew packaging to market. A leading molder of luxury packaging and expert in EBM, REBHAN is a long-standing innovation partner with Eastman.

LUMENE launches Nordic Hydra Birch Dew Jelly made using Eastman Cristal One E Renew.

LUMENE and REBHAN selected Cristal One E Renew to maximize the sustainability profile of the Nordic Hydra Birch Dew Jelly’s cleverly designed bottles, which feature a vibrant blue gradient decoration.

It was important that the packaging enhance the unique formulation of the serum-in-moisturizer, which is based on a potent combination of organic Nordic birch sap, triple hyaluronic acid and new innovative moisture spheres to quench and deeply hydrate skin. The result is a thick-walled EBM bottle with both 50% certified recycled content and easy recyclability, a revolutionary feat for sustainable resins.

REBHAN’s collaboration with Eastman enables it to provide more sustainable options to its EBM customers. With Cristal One E Renew, REBHAN can include recyclable materials as part of the Glass Polymer line of EBM packaging while maintaining its reputation for quality and performance.

Both Cristal One E and Cristal One E Renew are compatible with the PET recycling stream and are endorsed by the Association of Plastic Recyclers (APR) and the European PET Bottle Platform as Resin Identification Code 1 (RIC1). Using this material for beauty packaging enables plastics recycling and a circular economy.

Beauty brand LUMENE is launching its latest skin care innovation, Nordic Hydra Birch Dew Jelly, in equally innovative sustainable packaging. LUMENE chose Eastman Cristal One E Renew, a recyclable resin with molecularly recycled content that is specifically designed for extrusion blow molding (EBM).

Cristal One E is Eastman’s latest addition to its Cristal One portfolio, giving brands the brilliance and luster of glass with rigid, thick-wall construction for EBM that is not typically achievable with conventional recycled resins.

“LUMENE’s ambition is to have 80% of its packaging made of recycled or recyclable materials by the end of 2025. When developing this two-in-one hydrating skin care product, we were looking for a sustainable packaging option that would not compromise on the product presentation,” said Julia Vlasova, global senior brand manager at LUMENE.

Lumene worked with REBHAN to bring the first Cristal One E Renew packaging to market. A leading molder of luxury packaging and expert in EBM, REBHAN is a long-standing innovation partner with Eastman.

LUMENE launches Nordic Hydra Birch Dew Jelly made using Eastman Cristal One E Renew.

LUMENE and REBHAN selected Cristal One E Renew to maximize the sustainability profile of the Nordic Hydra Birch Dew Jelly’s cleverly designed bottles, which feature a vibrant blue gradient decoration.

It was important that the packaging enhance the unique formulation of the serum-in-moisturizer, which is based on a potent combination of organic Nordic birch sap, triple hyaluronic acid and new innovative moisture spheres to quench and deeply hydrate skin. The result is a thick-walled EBM bottle with both 50% certified recycled content and easy recyclability, a revolutionary feat for sustainable resins.

REBHAN’s collaboration with Eastman enables it to provide more sustainable options to its EBM customers. With Cristal One E Renew, REBHAN can include recyclable materials as part of the Glass Polymer line of EBM packaging while maintaining its reputation for quality and performance.

Both Cristal One E and Cristal One E Renew are compatible with the PET recycling stream and are endorsed by the Association of Plastic Recyclers (APR) and the European PET Bottle Platform as Resin Identification Code 1 (RIC1). Using this material for beauty packaging enables plastics recycling and a circular economy.