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Home > News > Automotive

Magna to manufacture reconfigurable car seating for Chinese OEM

Source：Adsale Plastics Network Date ：2024-06-25 Editor ：VC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

Magna has been awarded the first contract for its innovative reconfigurable car seating system by a Chinese OEM. This technology offers fully rotating front seats paired with long rails, enabling a flexible layout for more in-cabin space.

 

Adaptability offers tailored in-cabin experience

 

The integration of power swivel seats with nearly two meters of power long rails, shared by front and rear rows and the center console, creates a 270-degree rotation of both the driver and front passenger seats.

 

This configuration also increases the seat track articulation distance of both front and rear seats, resulting in a more versatile and adaptable seating arrangement to offer a tailored in-cabin experience.

 

The seats are equipped with an integrated seat belt designed to better cope with the strength and adjustment requirements in complex scenarios.

 

A universal magnetic interface on the back of the seat can be connected to different external devices, which not only expands the functionality of the seat, but also provides a basis for entertainment experience.


Magna Reconfigurable Seating with Vehicle_480.jpg


Magna Reconfigurable Seating_480.jpg

Magna’s reconfigurable seating system offers flexibility for more in-cabin space.


 

Application updates for local market

 

Magna’s engineering team in China worked closely with the customer to unlock more application possibilities for the local automotive market. Based on customer-defined scenarios, the team was able to localize application updates for the reconfigurable seating system, such as parenting, long-distance travel, camping, and storage.

 

“The global mobility landscape is continuing to evolve, with vehicles increasingly becoming a flexible mobile living space for today’s road users,” said John Wyskiel, President Magna Seating. “With our strong R&D and innovation capabilities in China and around the world, we can respond quickly to the needs of our customers and create more localized innovative solutions to meet their expectations.”

 

The reconfigurable seating system will be manufactured at a Magna facility in China, with mass production for the Chinese market scheduled to start in Q4 2024.


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 Chongqing Woerfu Chemical Co.,Ltd      
 MOTAN TAICANG CO., LTD.      
 GUANGDONG HTASO NEW MATERIALS TECHNOLOGY CO.,LTD      
 CHUZHOU SEP MATERIAL CO,LTD.      

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Source：Adsale Plastics Network Date ：2024-06-25 Editor ：VC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

Magna has been awarded the first contract for its innovative reconfigurable car seating system by a Chinese OEM. This technology offers fully rotating front seats paired with long rails, enabling a flexible layout for more in-cabin space.

 

Adaptability offers tailored in-cabin experience

 

The integration of power swivel seats with nearly two meters of power long rails, shared by front and rear rows and the center console, creates a 270-degree rotation of both the driver and front passenger seats.

 

This configuration also increases the seat track articulation distance of both front and rear seats, resulting in a more versatile and adaptable seating arrangement to offer a tailored in-cabin experience.

 

The seats are equipped with an integrated seat belt designed to better cope with the strength and adjustment requirements in complex scenarios.

 

A universal magnetic interface on the back of the seat can be connected to different external devices, which not only expands the functionality of the seat, but also provides a basis for entertainment experience.


Magna Reconfigurable Seating with Vehicle_480.jpg


Magna Reconfigurable Seating_480.jpg

Magna’s reconfigurable seating system offers flexibility for more in-cabin space.


 

Application updates for local market

 

Magna’s engineering team in China worked closely with the customer to unlock more application possibilities for the local automotive market. Based on customer-defined scenarios, the team was able to localize application updates for the reconfigurable seating system, such as parenting, long-distance travel, camping, and storage.

 

“The global mobility landscape is continuing to evolve, with vehicles increasingly becoming a flexible mobile living space for today’s road users,” said John Wyskiel, President Magna Seating. “With our strong R&D and innovation capabilities in China and around the world, we can respond quickly to the needs of our customers and create more localized innovative solutions to meet their expectations.”

 

The reconfigurable seating system will be manufactured at a Magna facility in China, with mass production for the Chinese market scheduled to start in Q4 2024.


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Magna to manufacture reconfigurable car seating for Chinese OEM

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