Home
Search History
Clear History
{{item.search_key}}
Hot Searches
Change
{{item.name}}
{{item.english_name}}
Subscribe eNews
Once A Week Once Every Two Weeks
{{sum}}
{{sum}}
Log in

Please Login

Subscribe To Tags, See What You Want To See

Sign Up For Events, Expand your network

Unlock Private Messages, Participate In Interactions

 Register

Hi.{{userInfo.company_name_english||userInfo.truename_english}} Hi.{{userInfo.truename||userInfo.phone||userInfo.email}}

Applications

Report: Innovative Plastics Technologies Propel Medical Device Advancement

Vianode and Ateios Systems to jointly develop next generation graphite electrodes

Indorama Ventures supports Brazilian project on ocean plastic recycling

Products

Toray sets to commercialize award-winning advanced photosensitive PI patterning technology

Haitian Plastics Machinery delivers injection molding turnkey project to XPENG’s Zhaoqing base

Orinko to unveil three high-performance specialty materials at CHINAPLAS 2026

Activities

  • Must-attend: CHINAPLAS x CPRJ Plastics Recycling and Circular Economy Conference in Shanghai

  • Beyond procurement: Exploring the concurrent events at CHINAPLAS 2026

  • Chinaplas2026 Preview Webinars | Smart Blow Moulding & AI Inspection (FREE)

Pictorial

News Videos

ALPLA: Global packaging, empowering China

Evonik: Going beyond chemical boundary, innovations for limit-less future

Jwell Machinery: Plastic machinery hard power in six major areas

Conference Videos

【Mandarin session: Webinar playback】HUSKY：From Injection Molding Machines to Temperature Controllers – Diversified Product Portfolio Breaks Through Molding Challenges and Empowers Advanced Applications in End-Use Segmented Markets – Pre-Show Analysis for Chinaplas

[Live Replay] ST BlowMoulding Group: How Smart, Energy-Efficient Blow Moulding Technology Drives Sustainability

【Mandarin session: Webinar playback】SACMI: Your Digitalized Manufacturing, Your Future Today

Corporate/Product Videos

Tool Sheds Extrusion Die for PP Furniture Extrusion Line Tooling TianRui Mould

Mingsanfeng professional cap mould， Working together to pave the way for the growth of bottle cap molds.

QINGDAO BOUNI introduction video

News
NEW
HOT
 Events
NEW
HOT
 SPE Asia
NEW
HOT
 Special
NEW
HOT
 Live
NEW
HOT
 eNews
NEW
HOT
 Essential Guide
NEW
HOT
 Event Calendar
NEW
HOT
 Survey
NEW
HOT
 CHINA INSIGHT
NEW
HOT

Home > News > Regional News

(Interview) Austrian Consul: Embracing a positive mindset amid rising tariffs

Source：Adsale Plastics Network Date ：2025-04-30 Editor ：VC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

In a recent interview, Birgit Murr, Consul (Commercial Affairs) & Head of the Austrian Consulate General in Guangzhou, shared her insights on the current market landscape against the backdrop of rising tariffs and economic uncertainties.

 

Murr advocates for a positive, proactive approach in the plastics industry. She encourages companies to focus on innovation and technological development rather than being consumed by external pressures. By channeling their energies into enhancing products and processes, businesses can pave the way for resilience and sustainable growth.


MG_L9461_480.jpg

Birgit Murr, Consul (Commercial Affairs) & Head of the Austrian Consulate General in Guangzhou, talked to Adsale Plastics Network at CHINAPLAS 2025.

Increasingly competitive Chinese market

 

Murr highlighted the significant shifts in the economic landscape over recent years. Austrian companies operating in China are facing intensified competition and a more cost-sensitive consumer base. “Chinese competitors are very strong; for foreign companies, the competition is much more pronounced than before. Our Chinese customers are also more price-conscious,” she explained.

 

Meanwhile, she remarked that the pace of change is accelerating, with uncertainties stemming from trade conflicts involving China, the US, and other nations. Murr emphasized the need for companies to maintain a visible presence in the market and actively engage with customers to demonstrate their value in this rapidly changing environment.

 

In response to these challenges, Murr suggested that Austrian companies explore alternative sourcing for materials and components, as well as leverage their strengths in maintenance and customer relations, areas where they are well-regarded.


Austria pavillion_1_480.jpg

There were 14 Austrian companies at the Austrian Pavilion at CHINAPLAS 2025, presenting their cutting-edge technologies and solutions.

Responding with technological innovation

 

Murr underscored the importance of technological innovation as a strategic response to market challenges. She urged Austrian companies to advance their technologies that are reshaping the plastics industry. “AI (artificial intelligence) is an important topic for Austrian companies. They are integrating AI into their production processes and product offerings,” she noted. However, she also pointed out that Austrian technologies are often highly customized, which remains crucial for competitiveness.

 

Sustainability is another key focus for the Austrian plastics industry. Murr highlighted that government incentives and greater customer acceptance of recycled materials in Austria position these companies to lead in recycling and energy efficiency solutions.

 

Navigating complexities with a positive mindset

 

While acknowledging the daunting nature of external factors like tariffs, Murr stressed the importance of fostering strong customer relationships and prioritizing technological advancements. “It is very bad if politics influences business. We should focus on our business and not get too entangled in political issues,” she said.

 

She emphasized the necessity for open communication and collaboration between suppliers and customers to effectively address challenges together, especially in the face of geopolitical uncertainties.

 

Murr’s message is clear: while tariffs cannot be ignored, the plastics industry faces numerous other changes and challenges that warrant attention. “Companies should concentrate on what they can control and focus on solutions that are essential for their future business,” she advised.

 

She also emphasized the need for innovations such as degradable plastics, recycled materials, and energy-efficient production methods. “Rather than worrying about tariffs, businesses should use their time to enhance and develop future technologies. If they remain stagnant, they risk being left behind when opportunities arise,” she cautioned.

 

Murr’s advocacy for a mindset shift is refreshing. Instead of succumbing to external pressures, companies are encouraged to embrace the opportunities that innovation presents. This proactive approach not only ensures business continuity but also equips companies to thrive in an ever-evolving economic landscape.


 Like 丨  {{details_info.likes_count}}
CHINAPLAS
 JIANGSU LISIDE NEW MATERIAL CO., LTD      

The content you're trying to view is for members only. If you are currently a member, Please login to access this content.   Log in

Source：Adsale Plastics Network Date ：2025-04-30 Editor ：VC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

In a recent interview, Birgit Murr, Consul (Commercial Affairs) & Head of the Austrian Consulate General in Guangzhou, shared her insights on the current market landscape against the backdrop of rising tariffs and economic uncertainties.

 

Murr advocates for a positive, proactive approach in the plastics industry. She encourages companies to focus on innovation and technological development rather than being consumed by external pressures. By channeling their energies into enhancing products and processes, businesses can pave the way for resilience and sustainable growth.


MG_L9461_480.jpg

Birgit Murr, Consul (Commercial Affairs) & Head of the Austrian Consulate General in Guangzhou, talked to Adsale Plastics Network at CHINAPLAS 2025.

Increasingly competitive Chinese market

 

Murr highlighted the significant shifts in the economic landscape over recent years. Austrian companies operating in China are facing intensified competition and a more cost-sensitive consumer base. “Chinese competitors are very strong; for foreign companies, the competition is much more pronounced than before. Our Chinese customers are also more price-conscious,” she explained.

 

Meanwhile, she remarked that the pace of change is accelerating, with uncertainties stemming from trade conflicts involving China, the US, and other nations. Murr emphasized the need for companies to maintain a visible presence in the market and actively engage with customers to demonstrate their value in this rapidly changing environment.

 

In response to these challenges, Murr suggested that Austrian companies explore alternative sourcing for materials and components, as well as leverage their strengths in maintenance and customer relations, areas where they are well-regarded.


Austria pavillion_1_480.jpg

There were 14 Austrian companies at the Austrian Pavilion at CHINAPLAS 2025, presenting their cutting-edge technologies and solutions.

Responding with technological innovation

 

Murr underscored the importance of technological innovation as a strategic response to market challenges. She urged Austrian companies to advance their technologies that are reshaping the plastics industry. “AI (artificial intelligence) is an important topic for Austrian companies. They are integrating AI into their production processes and product offerings,” she noted. However, she also pointed out that Austrian technologies are often highly customized, which remains crucial for competitiveness.

 

Sustainability is another key focus for the Austrian plastics industry. Murr highlighted that government incentives and greater customer acceptance of recycled materials in Austria position these companies to lead in recycling and energy efficiency solutions.

 

Navigating complexities with a positive mindset

 

While acknowledging the daunting nature of external factors like tariffs, Murr stressed the importance of fostering strong customer relationships and prioritizing technological advancements. “It is very bad if politics influences business. We should focus on our business and not get too entangled in political issues,” she said.

 

She emphasized the necessity for open communication and collaboration between suppliers and customers to effectively address challenges together, especially in the face of geopolitical uncertainties.

 

Murr’s message is clear: while tariffs cannot be ignored, the plastics industry faces numerous other changes and challenges that warrant attention. “Companies should concentrate on what they can control and focus on solutions that are essential for their future business,” she advised.

 

She also emphasized the need for innovations such as degradable plastics, recycled materials, and energy-efficient production methods. “Rather than worrying about tariffs, businesses should use their time to enhance and develop future technologies. If they remain stagnant, they risk being left behind when opportunities arise,” she cautioned.

 

Murr’s advocacy for a mindset shift is refreshing. Instead of succumbing to external pressures, companies are encouraged to embrace the opportunities that innovation presents. This proactive approach not only ensures business continuity but also equips companies to thrive in an ever-evolving economic landscape.


全文内容需要订阅后才能阅读哦~
立即订阅
AdsaleCPRJ.com A1 420x90 EN AdsaleCPRJ.com A1 - EMP - EN
ZHEJIANG XINGFENG MACHINERY CO.,LTD SZ-MOLDTECH(JiaXing)CO.LTD LK button ad EN

Recommended Articles

Regional News
Indonesia forges green future for packaging and automotive industries
 2026-02-24
Regional News
Italy’s strong presence in Plastindia 2026
 2026-01-23
Regional News
Drop in exports, domestic market holding: Italian plastics and rubber processing machinery in 2025
 2026-01-09
Regional News
EU pilot actions to accelerate Europe’s transition to circular economy
 2026-01-08
Regional News
Vietnam’s GDP grows 8% in 2025
 2026-01-07
Regional News
Italian machine tool industry to expect moderate growth for 2026
 2026-01-05
Jiangyin Yuexing Machinery Co., Ltd. 2025 PSG BKB
Shuofan Intelligent SHANGHAI HUIDE SCIENCE AND TECHNOLOGY CO., LTD. CHANGHE CHEMICAL NEW MATERIAL(JIANGSU) CO.,LTD.
  • Must See
    • News
    Images
    Watch it
1
Analysis: US-Israel strike on Iran creates uncertainty for China's chemical imports
2
Market report: Three key application areas boosting upgrades in plastic packaging
3
MAAG Group and SIKORA to present together at CHINAPLAS 2026
4
PLAST 2026 updates and a visit to Bandera
5
Discovering excellence: Dive into Moretto’s factories in Italy
1
Kingfa: Creation . Reproduce . Innovation
2
BASF: Next-generation solid-state battery pack unlocks electrical driven new dimension
3
A visit to Bandera
4
Opening Ceremony of Bechton's New Factory
5
PVC-O160-400 Production Line Trial Run Video
  • Hot Specials

You May Be Interested In

Change
  • People
  • Company
loading... No Content
{{[item.truename,item.truename_english][lang]}} {{[item.company_name,item.company_name_english][lang]}} {{[item.job_name,item.name_english][lang]}}
{{[item.company_name,item.company_name_english][lang]}} Company Name    {{[item.display_name,item.display_name_english][lang]}}  

Polyurethane Investment Medical Carbon neutral Reduce cost and increase efficiency CHINAPLAS Financial reports rPET INEOS Styrolution Evonik Borouge Polystyrene (PS) mono-material Sustainability Circular economy BASF SABIC Multi-component injection molding machine All-electric injection molding machine Thermoforming machine

(Interview) Austrian Consul: Embracing a positive mindset amid rising tariffs

识别右侧二维码，进入阅读全文
下载
x 关闭
订阅
亲爱的用户，请填写一下信息
I have read and agree to the 《Terms of Use》 and 《Privacy Policy》
立即订阅
Top
Feedback
Chat
News
Market News
Applications
Products
Video
In Pictures
Specials
Activities
eBook
Front Line
Plastics Applications
Chemicals and Raw Material
Processing Technologies
Products
Injection
Extrusion
Auxiliary
Blow Molding
Mold
Hot Runner
Screw
Applications
Packaging
Automotive
Medical
Recycling
E&E
LED
Construction
Others
Events
Conference
Webinar
CHINAPLAS
CPS+ eMarketplace
Official Publications
CPS eNews
Media Kit
Social Media
Facebook
Linkedin
Adsale Group ｜  About Us ｜  Terms of Use ｜  Privacy Policy ｜  Contact Us ｜  Media Kit ｜  Consent Letter for Processing Personal Data ｜