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Home > News > Packaging

CPRJ Packaging Conference: 4 key takeaways you need to know

Source：Adsale Plastics Network Date ：2025-07-31 Editor ：VC, RC

Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

Today (July 31), the 13th Edition of the CPRJ Plastics in Packaging Conference and Showcase took place in Shanghai, bringing together companies from across the plastic packaging value chain to explore innovative solutions focused on two key themes: new consumer trends and global expansion.

Co-hosted by Adsale Group and Amcor, this year’s event drew over 650 professionals, including representatives from leading and emerging consumer brands in food, beverages, alcohol, personal care, pet food, retail, chain restaurants, and delivery services, as well as packaging manufacturers and ODMs.

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The 13th Edition of the CPRJ Plastics in Packaging Conference and Showcase attracted over 600 packaging professionals to explore the future of packaging.

The conference featured a dynamic program that included a main forum, three parallel sub-forums, and several thematic salons. With over 50 insightful presentations, the conference covered topics such as market trends, technological advancements, application innovations, and policy analysis.

One of the themed salons, titled “Chain Takeaways and Sustainable Packaging,” spotlighted sustainable packaging practices and cost-efficiency strategies in the rapidly growing takeout sector.

An on-site exhibition showcased solutions from more than 60 companies, including end-user brands, packaging product manufacturers, raw materials suppliers, and providers of intelligent equipment solutions.

Amcor promoted their innovative packaging solutions.

Shiseido, Zhonghebaosang, ecoobix, and Want Want showcased their packaging innovations.

The event kicked off with opening remarks from Rita Chu, Vice Chairman of Adsale Group; Horton Zhang, President of Rigid Plastic Packaging Solutions in China, Amcor PLC; Chengxi Qian, President of Shanghai Packaging Technology Association, and Lin Wu, Founder of PKG FAMILY.

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Rita Chu, Vice Chairman of Adsale Group

Horton Zhang, President of Rigid Plastic Packaging Solutions in China, Amcor PLC

Chengxi Qian, President of Shanghai Packaging Technology Association

Lin Wu, Founder of PKG FAMILY

Watch the highlights here: 650+ professionals join CPRJ Plastics in Packaging Conference and Showcase

1. Policies and global aspect: New thoughts on plastic packaging

Against the backdrop of accelerated global green transformation and ongoing local policy advancements, the plastic packaging industry is at a critical crossroads of systemic reconstruction.

At the main forum, the experts and representatives from industry associations, research institutions, and leading companies engaged in in-depth discussions on topics such as plastic ban, the PPWR, circular economy, food contact safety standards, and corporate strategic practices.

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Hongjun Wu, Deputy Secretary General at China Packaging Federation, started from the macro policies. He pointed out that under the promotion of the plastic ban, the plastic packaging industry is undergoing a profound transformation driven by policies, technologies, and markets.

According to him, this transformation is shifting from a linear model of “production-use-disposal” to a green ecological model of “circular-recycling-value added”.

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Xin She, President of Flexible Packaging Solutions for Greater China and North Asia in Amcor PLC, shared the strategies of “New Amcor” to promote the innovations of rigid and flexible packaging through integrating the company’s R&D and manufacturing capabilities.

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Yonggang Wang, Secretary General of China Plastic Recycling Association of CRRA, spoke from the circularity aspect, and introduced policy trends and practices for recycling and reuse of plastic packaging. He emphasizes that ecological design, easy-to-recycle design, expanding the application of recycled materials, and the Extended Producer Responsibility (EPR) system are key focuses in the future.

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Jasper Liu, Assistant to the Director from China National Export Commodities Packaging Research Institute, targeted on the global hot topic – PPWR, decoded how the regulations impact Chinese companies’ global expansion plan, and provided some recommendations.

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Jun Liu, Researcher in Shanghai Municipal Center for Disease Control and Prevention, shared the safety and quality development of food contact plastic products. He also talked about the research progress in areas such as the establishment of safety systems, licensing management, and compliance enforcement.

2. From environmental protection to aesthetics: Innovative expression of sustainable ideas

As green transformation becomes an industry consensus, upstream and downstream players in the supply chain are exploring innovative pathways for breakthrough in eco-friendly plastic packaging based on their respective positions.

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Haibo Shen, Product Director from Tederic Machinery Co., Ltd, introduced the NEO injection molding machines’ technological innovations in food packaging and chemical product packaging. The NEO series is also suitable for high-speed packaging, medical packaging, and preform molding applications.

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Kevin Shi, Business Unit PAC&MED Asia Business Development & Key Account Manager at ENGEL MACHINERY (SHANGHAI) CO., LTD., presented the latest result of injection molding process, emphasizing “Green is more than a color”. Its precise and efficient solution brings sustainable value to packaging production.

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Yu Zhou, Product Manager of AVIENT CORPORATION, followed the global trend of PFAS-free, and introduced AVIENT’s PFAS-free additives and additive innovations that improves the quality of recycled polyolefin.

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Ivy Shen, Sales Manager at Bright Color New Material Technology (Anhui) Co., Ltd., focused on the application of color and additive masterbatch in sustainable packaging, explaining how color masterbatch helps achieve function, aesthetic and sustainability.

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Taobo Zhu, Managing Director at Polymateria China, introduced one of the world’s first biodegradation technology that is capable of delivering full microbial conversion of polyolefins in the open environment.

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Si Chen, Director of Business Development and Sustainability for Flexible Packaging Solutions in China at Amcor PLC, explored the innovation and sustainable development of plastic flexible packaging.

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Xuetao Wang, Packaging Director, Greater China of Nestle (China) Co., Ltd., shared the sustainable packaging development and innovative case studies from the company. For example, the packaging of Nescafe Smoovlatte (268 ml) achieves a weight reduction from 19g to 16.6g through lightweight design, and the Nespresso capsule recycling program.

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Focusing on new consuming trends, Yifan Li, National Senior Director of Public Affairs Center at CHAGEE, shared the green upgrading of freshly-made beverage industry.

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Rongwei Cao, Project Manager of Bright Dairy & Food Co., Ltd., presented the innovation and practices in low-carbon packaging of the company.

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Lianghai Sun, Deputy Director of Packaging Materials Research and Development at Zhonghebaosang Biotech Co., Ltd., elaborated the concept of "Freshness Preservation" to "Circularity Preservation" and shared the sustainable development that integrates extract processing of mulberries with green packaging.

He noted that innovations in nanomaterials for enhanced preservation, edible packaging materials (similar to candy coatings), biodegradable materials, intelligent packaging monitoring systems, and packaging design under a circular economy will be key research hotspots and breakthrough directions for future green packaging materials.

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Yizhang Xie, Director of Technical & Commercialization Services at Mary Kay China, introduced the group's innovative practices in green packaging, which include soft tubes, plastic bottles, caps, pumps, and delivery cushioning bubble bags made from PCR materials; replaceable magnetic eyeshadow and blush palettes; reusable packaging cartons; and reduced plastic packaging designs.

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Jason Huang, Head of Sustainable Development Packaging at Amway China, shared how the Nutrilite brand promotes sustainability concepts through its packaging.

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Yiheng Sun, Packaging R&D Leader, Guangzhou Liby Enterprise Group Co., Ltd., introduced the company’s green products and packaging technology innovations. By focusing on green formulations and packaging, they utilize mono-material packaging, natural straw fillers, and PCR plastics to enhance the branding of their products, thereby boosting sales.

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Sophia Su, Packaging CoE APAC, Henkel (China) Investment Co., Ltd., discussed how Henkel adopts sustainable design concepts into their packaging development.

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In the presentation, Kim Siu, Business Strategy and Planning Director at AS Watson Industries, suggested that the circular economy should extend beyond packaging design to become a system-wide innovation across the entire supply chain.

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Tao Zhang, Senior Packaging R&D Manager, Metro AG, shared innovative practices in green packaging for the products of Metro's private labels.

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Sirou Wen, Chairman & General Manager at Topfeelpack Co., Ltd., presented the transformation in cosmetics packaging with a rich array of innovative packaging case studies, including container designs, channel tools, emotional anchors, and brand loyalty.

3. Human-centered packaging innovation: Functional design optimization enhances user experience

Against the backdrop of evolving consumption structures and increasingly segmented product ecosystems, packaging is no longer just the “shell” of a product but has become a key touchpoint for brand value, cultural significance, and user experience.

From emerging skincare and nutritional health to pet food and traditional liquor, different sectors are striving for deep connections with consumers through innovative packaging.

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Chen Yang, Head of Packaging R&D at Inertia Biotechnology Co., Ltd. (UNISKIN), shared how the emerging skincare brand creates value through packaging co-creation.

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Yaron Chen, Supply Chain Manager, Hangzhou Brand Management Co., Ltd., delivered a presentation titled "Be a Product Person Who Understands Users”, discussing how the brand enhances user experience through patented mouthwash with a reverse valve and unique knob cap design.

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Emily Cao, Senior Packaging Manager for China & Asia-Pacific Region, Herbalife Nutrition Product Innovation Center, introduced Herbalife's packaging innovations and sustainability practices, including mono-material packaging, biodegradable air pillows, and reduced plastic packaging.

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Talking about the connection between culture and packaging, Even Yu, Packaging Development Specialist at OSM Biotechnology Co., Ltd., explained how to integrate pearl culture into packaging aesthetics to create the visual symbols for a Chinese-style brand.

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Jianfeng Cui, Manager of Packaging Materials R&D Department at R&D Center of Want Want Group, talked about sustainable packaging innovations based on "childhood nostalgia". He shared the practices of reducing carbon footprint, using green materials (water-based inks, dual-coating processes, and sugarcane pulp bowls) and adopting mono-material solutions.

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Leo Huang, Senior Packaging Development Manager at China Feihe Limited, presented a systematic overview of the evolution of packaging strategies for milk powder companies in his presentation titled "Craftsmanship in Packaging".

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Xiaotian Zhu, Brand Director, Metz Jiangsu Pet Food Technology Co., Ltd., discussed the current tends of the pet industry in China and the intelligent manufacturing practices at Meisi's smart factory in Nantong.

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Tao Hu, Senior Engineer, Senior Standardization Design in the Industrial Design Center of Luzhoulaojiao Group, showcased how traditional liquor brands embrace green innovation through digital technology.

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Xingbao Sun, Expert in Rigid Packaging R&D Technology for Amcor PLC, introduced Amcor's rigid packaging innovations, including PET milk powder cans, POP eye cream jars, and macadamia nut scoops. Amcor leverages its design, simulation, rapid prototyping, mold technology, and processing capability to enhance the innovation outcomes.

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Leigh Yan, Innovations Manager at ALPLA China, presented ALPLA’s innovations in extrusion blow molding, injection stretch blow molding, lightweight technology, and sustainable development.

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In his presentation, Alan Zhou, R&D Director of The Remarkable Technology Co., Ltd., shared how “small innovations” in packaging design can tap into the huge market for health and nutrition packaging.

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Mike Zhu, Global PM Director at SHP Packaging Industry (China) Co., Ltd., shared insights from overseas practices, highlighting new requirements for packaging companies in the global market.

4. Material innovation and intelligent manufacturing: Technology makes packaging smarter

The technological breakthrough in plastic packaging has never been as simple as just upgrading components; it represents a systemic reconstruction that spans the entire chain of materials and manufacturing. Key raw materials are improving performance continuously improving, while intelligent technologies in manufacturing are becoming more integrated.

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Jun Li, General Manager of The Membrane Division at Hysum (Zhejiang) New Material Co., Ltd., discussed several “bottleneck” materials used in flexible packaging companies.

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Frank Zeng, CEO of York Colour LTD., discussed how innovative practices of liquid color masterbatches revolutionize visual aesthetics and shelf life for high-barrier packaging.

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In her presentation, Huayan You, Senior Technical Director at Honsea Technology CO., LTD., presented the research on interfacial adhesion of multifunctional layered composite materials.

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Jiang Han, Export Business Dept. General Manager at Fuhai (Dongying) New Material Technology Co., Ltd., introduced the company's polyester materials project, "From a Drop of Oil to a Bottle". Fuhai has already launched facilities with capacities of 2 million tons per year for PX and 2.5 million tons per year for PTA. Once the 1.5 million tons per year polyester packaging materials project is completed, the "refining-aromatics-polyester" chain will be fully realized.

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Anod Yuan, East China Sales Manager, Shenzhen Mould-Tip Injection Technology Company Limited, elaborated on the application of rapid color change technology for hot runner in multi-cavity plastic molds for packaging.

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Shaojun Yang, Sales Engineer at motan Taicang Co., Ltd., introduced the flexible applications of motan's intelligent drying, conveying, and blending systems in the packaging industry.

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【Topic Salon】How can packaging evolve from a product extension to a carrier of services and emotions?

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【Topic Salon】Under the drive of digital intelligence: How can the full chain of plastic packaging collaborate to reduce carbon emissions?

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【Topic Salon】Reshaping the value perception of packaging in the new consumption wave: How to balance functionality and environmental protection?

Concurrent business matching and solution showcase

In order to facilitate one to one business matching across the supply chain, the organizers set up the “ConnectME” special zone and conducted online and offline precise business matching meetings on the spot.

ConnectME business matching meetings.

In addition to the engaging presentations, over 60 companies showcased innovative solutions for plastic packaging. The topics covered a diverse array of sectors, including modified plastics, recycled plastics, biodegradable materials, high-barrier films, injection molding, blow molding, blown film production, and inspection technologies, among others.

Amcor PLC

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Tederic Machinery Co., Ltd.

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Fuhai (Dong Ying) New Material Technology Co., Ltd.

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Shenzhen Mould-Tip Injection Technology Company Limited

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motan Taicang Co., Ltd.

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ENGEL MACHINERY (SHANGHAI) CO., LTD.

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York Colour LTD.

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AVIENT CORPORATION

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Bright Color New Material Technology (Anhui) Co., Ltd.

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Honsea Technology CO., LTD.

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Polymateria China

VIP Partner, Diamond Partners, Gold Partners, and Showcase Partners.

Other Partners, Co-organizers, and Supporters.

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