Indorama Ventures Public Company Limited supported Thai fashion brand PAINKILLER Atelier’s special showcase, where the brand unveiled REBLOOM, a 30-look menswear collection incorporating fabrics made with deja recycled polyester fibers from Indorama Ventures.

“By connecting our deja recycled polyester with designers and partners across the value chain, we hope to inspire greater experimentation with recycled materials and demonstrate how they can become part of products that people see, touch and use in everyday life,” said Mrs. Aradhana Lohia Sharma, Vice President of Finance and Wool Business at Indorama Ventures.

The special showcase was held at Bangkok International Fashion Week 2026.

REBLOOM explores the idea that what has completed one life can emerge again in a new form. Through recycling technology, textile expertise and creative design, post-consumer PET is given renewed purpose – transformed into contemporary fashion with aesthetic, functional and commercial value.

“We were interested in exploring how a material made possible through recycling technology could be interpreted through design to create new emotions, forms and value. The experience encouraged us to look beyond conventional perceptions of recycled materials and discover their potential within contemporary fashion,” said Ms. Siriorn Teankaprasith, Co-founder and Managing Creative Director of PAINKILLER Atelier.

The collection was developed in close collaboration with Bulliontex, a leading Thai textile manufacturer and fabric supplier. Bulliontex provided a variety of fabrics made with deja recycled polyester fibers, together with technical guidance that enabled the design team to explore the materials’ different characteristics and creative possibilities.

Expanding recycled material use in fashion industry

The partnership will continue through RECO Collective 2026, an Indorama Ventures initiative that brings together emerging Thai designers to reimagine recycled PET materials through fashion and product design.

Serving as a mentor for this year’s program, PAINKILLER Atelier will share its experience of the fashion industry with participating designers and encourage further experimentation with materials and more responsible approaches to design.

REBLOOM will also extend beyond the runway, taking the collaboration from material exploration to commercial application. Following the special showcase, the collection is planned to be available at PAINKILLER Atelier’s flagship store, with deja hangtags identifying the material collaboration with Indorama Ventures.