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Packaging

无标签小裸瓶，蒙牛优益C减碳新方案

Dec 14, 2022
00:57

近日，蒙牛旗下优益C推出了全新无标贴环保包装，这是蒙牛优益C官宣发布的首款无标签产品。


该包装去掉了PET塑料材质的标志性瓶标，仅在瓶身保留优益C的品牌LOGO以及“500亿活的益生菌”的slogan，在裸瓶上市宣传环保的同时保留了一定的品牌辨识度。


同时，新包装对连包彩膜的印刷也进行了优化，优化后的彩膜主题为红色，瓶身为半透明白色，大大减少了印刷油墨。就连饮品瓶本身的材质也由PS变更为更利于回收利用的PP材质。

 

据蒙牛数据报告，包装更新后，每款产品约减少0.0777kgCO2当量，碳足迹较之前减少了44.6%，相当于种植了117752棵树木。

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