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Conference Videos

百事食品包装研发总监赵振贤:食品包装创新小谈

Oct 12, 2020
26:23

百事亚洲研发中心有限公司(Pepsico)食品包装研发总监赵振贤在第八届CPRJ塑料包装技术论坛暨展示会上表示,包装创新的方向,是基于急剧变动的市场环境、消费者需求和喜好。包装的使命从“包装、保护”,到“取悦,体验”;从追求性价比到“新、奇、特”的体验,“环保、无罪感”的电商包装;以及可快速迭代的本土品牌的崛起。


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